SBC SUMMIT PREVIEW Betsson Group – A global employer of choice
Walking into a Betsson Group office - whether in Malta, Argentina, or Sweden - you’ll immediately sense the buzz of a truly international workplace. The company’s nearly 3,000 employees hail from over 70 nationalities and collaborate across 21 offices around the globe.
PROUD AND ENGAGED BETSSONITES
The company’s latest internal employee engagement survey speaks volumes about Betsson Group’s culture. According to the latest results, 97 per cent of ‘Betssonites’ (as Betsson employees proudly call themselves) say they are proud to work at Betsson, and 96 per cent affirm their belief in the company’s vision and values. Equally telling, 99 per cent of team members feel their manager is supportive and inspiring, and 98 per cent report that their team collaborates effectively. This near-unanimous positive feedback reflects a workplace where people feel valued, supported, and motivated every day. Such high engagement is no accident; it stems from Betsson’s deliberate efforts to nurture a positive employee experience. The company champions open communication, opportunities for professional growth, and a healthy work-life balance to ensure every team member can thrive. There’s also a strong sense of team spirit - evident in the value (and hashtag) #OneBetsson – that unites employees across all locations. This shared pride and supportive atmosphere mean that Betssonites often go the extra mile for each other and for their projects, driving the company’s success from the inside out.
AN AWARD-WINNING WORKPLACE
Betsson Group’s commitment to its people hasn’t gone unnoticed. In recent years, the company has collected numerous awards, highlighting its excellence as an employer and its positive impact on the industry. Here are some of the accolades Betsson has earned: • Great Place to Work (Operator) – International Gaming Awards 2025, recognising Betsson’s outstanding workplace culture.
• European Employer of the Year – EGR Europe Awards 2025, a testament to Betsson’s status as a top employer across the continent.
• Best Sustainability Innovation – European iGaming Awards 2025, reflecting Betsson’s innovative approach to sustainable and responsible business.
• Top Employer Certification – Top Employers Institute, awarded to Betsson Group’s offices in Malta (2023), Georgia (2024), and Colombia (2025).
• Best Diverse Place to Work – Women in Gaming Diversity & Employee Wellbeing Awards 2025, honouring Betsson’s inclusive and diverse culture.
T
his global team is a vibrant melting pot of ideas and cultures that fuels Betsson’s innovation day in, day out. Betsson deliberately cultivates such diversity, believing that a wide range of perspectives helps drive a dynamic and inclusive culture where employees feel that they belong, which in turn leads to success.
A TRULY GLOBAL TEAM
For a company that started in Sweden over 60 years ago, Betsson Group’s reach now extends well beyond its roots. While its operational headquarters is in Malta, where roughly half of Betsson’s employees are based, teams are primarily spread across Europe and Latin America. On any given day, a Betsson project might bring together developers in Stockholm, marketers in Tbilisi, and analysts in Bogota, all working in sync.
Such geographic breadth could be a challenge for cohesion, but Betsson turns it into a strength by fostering one unified team culture across continents – ensuring everyone feels part of the same story, no matter where they are.
24 SEPTEMBER 2025 GIO
These accolades underscore different facets of Betsson as an employer, from fostering an outstanding workplace and embracing diversity to driving sustainability and employee well-being. Collectively, they show that Betsson not only leads in business performance but also sets the standard for corporate culture in the gaming sector.
EMPLOYEES AT THE HEART OF SUCCESS Betsson Group firmly believes that its business success is a direct result of its people. The logic is simple: engaged employees build top-quality products that deliver high entertainment value to customers, all while upholding strong consumer protection and responsible gaming standards. In practice, this philosophy means Betsson invests in employee development, well-being, and a values-driven culture, knowing that this investment translates into innovative offerings and trustworthy experiences for players. It’s a virtuous cycle: by taking care of its employees, Betsson ensures they take care of the business and its customers, sustaining the company’s success in the long run. Meet Betsson Group Affiliates at SBC Summit Lisbon, Stand F590 on 16–18 September 2025.
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