SBC SUMMIT REVIEW
PR at GR8 Tech, highlighted the impact of bringing boxing champion Oleksandr Usyk to the event: “Our partnership with Ready to Fight, co-founded by Oleksandr Usyk, made his appearance at SBC Summit especially meaningful. The response to his keynote has been fantastic.”
Reflecting on the keynote lineup, Ivan Gojic of Entain remarked: “This year, you had Gary Vaynerchuk, you had Oleksandr Usyk, an undisputed champion. Those are things you don’t get to see often. And coming from somebody who is a huge sports fan, it really gets me going.”
The launch of the Tech Academies also stood out, offering hands-on learning in AI, blockchain, gamification, and marketing. Commenting on their relevance, Pierre Cadena of Catena Media said: “There’s probably not one attendee that walks through the doors who isn’t thinking about how things like AI, business automation, and data-driven strategies need to affect their day-to-day.”
LEGENDS ON FIELD AND STAGE Overall, the Super Stage at MEO Arena delivered standout moments, from an inspirational talk with football legends to the Super CEO Panel, featuring top executives from Flutter International, Super Group, Betfred, Betsson Group, and Fast Track. A big highlight of this edition was the addition of the Legends Charity Game, which saw a team of world football legends take on a side of Portugal legends. Fans were treated to unforgettable performances from global icons such as Kaká, Alessandro Del Piero, Roberto Carlos, and Edwin van der Sar, who went head-to-head with Portuguese greats including Luís Figo, Ricardo Quaresma and Nani. Beyond the excitement on the pitch, the game has already raised €600,000 for four incredible charities, adding a powerful philanthropic dimension to the event. Pavel Krbec, CEO of Flashscore, shared his thoughts on the Legends Charity Game: “I have to say that I really enjoyed the charity game. It was a great opportunity for Flashscore to invite our business partners. I really appreciated it, and I was pleasantly surprised by the attendance – over 20,000 people, from what I heard. A very nice achievement.”
Football legends also extended their visit to the main summit, mingling with attendees. Former Dutch goalkeeper Edwin van der Sar joined TV presenter Kirsty Gallagher to co-host the SBC Awards, where excellence across the industry was celebrated in more than 40 categories.
HOSPITALITY HIGHLIGHTS On the hospitality side, highlights included thoughtful touches such as airport registration and a Food Festival with over 40 food trucks. The evening entertainment truly stole the
We are incredibly proud of what we achieved with SBC Summit
- Rasmus Sojmark, CEO & Founder, SBC
show, with the Opening Party at Urban Beach featuring Joel Corry and Imanbek, and the spectacular INFINITY Lisbon Closing Party headlined by ALOK and Timmy Trumpet. Gardiner-Ruddock was particularly impressed by the abundance of options throughout the week: “What really stands out for me is the abundance of opportunities and side events. From food trucks to smoothie bars, there’s just so much of everything. I only wish I had more time to experience it all.” BetMGM’s Sarah Sabo also praised the mix of features and experiences: “I’d say the features and experiences have stood out the most to us. I thought it was great that we could register at the airport. I also loved the Food Festival – it’s a fun thing that SBC does. I loved all the food variety, and of course, the networking events at night are a lot of fun.” Notably, the summit’s significance extended well beyond the industry, with an estimated 72,000+ hotel room nights booked and a direct contribution of an estimated €80-100 million to the Portuguese economy. Rasmus Sojmark, CEO & Founder of SBC, commented: “We are incredibly proud of what we achieved with SBC Summit. The event continues to grow not just in size but in impact, bringing the global industry together for meaningful conversations, new partnerships, and memorable experiences. Our priority remains delivering an exceptional delegate experience, strong business ROI, and the greatest show in gaming.” As Noelia Groisman, Paid Social, Media and Affiliation Team Leader at Codere Online, put it: “SBC Summit is the greatest show in gaming because you can start the day with an idea and end it with the whole picture complete.” Or, as Elaine Gardiner described it: “It is Disneyland for iGaming professionals. There’s something new and exciting everywhere you look.”
With planning already underway for SBC Summit 2026, next year promises to raise the bar yet again, introducing new features and experiences while continuing to deliver on SBC’s commitment to being the most international, innovative, and impactful event in the gaming calendar.
SBC Summit will return to Lisbon from 29 September to 1 October 2026.
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