TRENDS IN IGAMING Staying ahead of the game
With gamifi cation becoming an increasingly important part of operators’ engagement strategies, Bede Gaming’s fl exible platform and open API structure is providing iGaming businesses with the tools they need to customise their offerings and take personalisation to all-new heights.
s the iGaming industry evolves and players continue to seek more bang for their entertainment buck, gamifi cation has become a vital tool for operators looking to build engagement and provide a more deeply immersive experience for their online lottery, bingo, sports and casino customers. Features like tournaments have proven popular with operators looking to add a competitive element to regular casino play while also fostering a sense of community – but with so many providers offering out-of-the-box competitions, the challenge is offering something slightly more personal.
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THE POWER OF PERSONALISATION At Bede, we believe fl exibility, customisation and personalisation should be the cornerstones of operators’ gamifi cation strategies. Rather than relying on a one-size-fi ts-all approach, it’s important we align ourselves to each customers’ bespoke ambitions and provide unique experiences that are tailored to their needs. Our approach is to develop market-leading in-house products and compliment them by integrating with best in class solution providers, for example for CRM or Front-End Experience capabilities. In doing so, we ensure customers not only have a great selection of proprietary services to choose from, but they’re also given the freedom of unlimited aggregation capabilities to help fi ll any gaps. One recent example was the launch of our Dynamic Segmentation Tool, which enables operators to create custom player segments that can be automatically updated in real time when certain criteria are met. This allows them to provide relevant and personalised content, promotions and messaging, without needing to manually update their database every time. Alongside this, we’ve consistently integrated state-of-the-art personalisation software from the likes of Future Anthem and XtremePush, whose products empower customers to gain real insights into their players and generate tailored content recommendations and more.
THINKING OUTSIDE THE BOX Of course, while having this data available allows operators to develop a better understanding of player preferences and adjust their promotions accordingly, it counts for little if the gamifi cation tools they use are themselves limited – and this is where our all-new Bede Tournaments come in. Whereas traditional tournament packages are typically tied to one provider – meaning operators can only incorporate games from a pre-defi ned line-up – Bede Tournaments are totally agnostic, giving operators the freedom to customise their line-up and offer much greater choice to players. Bede Tournaments connect seamlessly with the rest of our platform services, including our entire Player Account and Campaign Manager systems. Operators can therefore use any of our in-house proprietary tools or cutting-edge integrations to further enhance their competitions, enabling them to target specifi c audiences with the exact titles that are most likely to keep them engaged.
ALWAYS READY TO EVOLVE Naturally, increased use of gamifi cation is just one iGaming trend that we’re currently observing. Bede routinely evaluates and incorporates all the latest industry insights into our development roadmap to stay ahead of the curve. For us, the real golden ticket is being able to provide a platform with unlimited fl exibility, an open API structure and a robust integration toolset that has the power to unlocks the potential of bespoke solutions that allow operators to consistently meet the demands of an evolving industry.
By anticipating and adapting to new iGaming trends, Bede ensures that no matter what markets our partners are targeting, we can help them achieve their strategic goals. Gamifi cation may be the current hot topic, but no matter where the industry goes next, Bede is ready for it!
24 OCTOBER 2025 GIO
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