SBC SUMMIT REVIEW
SBC Summit 2025 – The largest and most international edition yet
SBC Summit 2025 has concluded on a high note, cementing its reputation as ‘the greatest show in gaming’ with a record-breaking 30,000+ delegates from 150 countries in attendance.
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his year’s edition of the SBC Summit delivered a 20 per cent year-on-year growth in participation, drawing together the world’s top operators, suppliers, affiliates, regulators, media, fintechs, and sports professionals. The summit also welcomed over 700 exhibitors and sponsors, 550+ expert speakers, and an expanded footprint of 135,000m² across FIL and the MEO Arena.
Apart from scale, the event achieved unprecedented international scope, with 16 new countries represented compared to last year. Audience growth was particularly strong across Latin America (78.2%), Asia (68.8%), Africa (40.4%), and Europe (49%), underscoring the summit’s global relevance.
NEW STAGES AND MORE FOCUSED ZONES
New Global and Emerging Markets stages and regionally focused networking zones also gave delegates fresh opportunities to explore growth markets in Africa, Asia, Latin America, North America, and beyond.
Beyond sheer scale and its global nature, the summit attracted a senior-level audience at an unparalleled rate. More than 5,900 C-level decision makers were in attendance, reflecting SBC Summit’s role as the central meeting point for the industry’s most influential leaders. Around 600 of these C-level executives attended the annual SBC Leaders Summit in Lisbon, just ahead of the main conference days. Operator attendance grew by 31 per cent, while affiliate attendance rose by an impressive 38 per cent, demonstrating the event’s increasing value to these key stakeholder groups. Commenting on the impressive affiliate attendance at this year’s event – largely driven by the dedicated Affiliate Leaders Summit, which ran alongside the main summit for three days and even featured the brand-new Affiliate Leaders Awards ceremony – Sarah Sabo, Director of Affiliate Marketing at BetMGM, said: “I think the Affiliate Leaders Summit is incredibly valuable. I don’t think a
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lot of conferences do it, so it definitely sets SBC apart. I run the affiliate marketing team at BetMGM, so to me, it’s great. I get to see all my partners; there are excellent sessions, and it’s very niche and focused on our vertical, which is fantastic.”
EXHIBITION FLOOR
On the show floor, 235 new sponsors and exhibitors joined the roster, adding to the 700 brands showcasing their latest products and innovations.
Commenting on the variety of offerings on the expo floor, GeorgeAnestis, Online Casino Director at Greek operator, OPAP, mentioned: “When it comes to sportsbook or casino platforms and propositions, as well as CRM and acquisition, everything is covered at the exhibition here. Moreover, we see a lot of affiliates, which are an integral part of our business, and it’s a great opportunity to connect with them as well.”
Ivan Rozic, Global Commercial Director at EveryMatrix, added: “Our stand gave us a dedicated space to host partners and engage in meaningful conversations, and we managed to meet pretty much everyone we wanted to. It’s been very useful, and we’re definitely coming back next year.”
Another exhibitor, Ramon Glieneke, COO of game aggregator Alea, said: “It’s been packed and crazy busy. Our booth was buzzing with people, meetings, existing clients, and new leads. It’s a great opportunity for us to showcase our new releases and products. So far, it’s been amazing – we’re really, really happy.”
CONFERENCE AND TECH ACADEMIES
On the conference side, more than 550 industry leaders took the stage to share insights, with highlights including not just industry celebrities but also world-class keynote speakers and sports icons such as GaryVaynerchuk, Randi Zuckerberg, Oleksandr Usyk, and RubensBarrichello.
Yaroslava Romaniv, Head of Marketing and
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