COVER STORY
Pay by Bank
technology allows operators to take the initiative and implement the standards of tomorrow, today
This is why Discerning Capital, a leading Las Vegas-based growth investment firm that focuses on the gaming sector and its surrounding ecosystems, gave its stamp of approval on our growth plan earlier this year, leading a $12 million USD investment into Yaspa to help aid our expansion into the US market.
OPEN BANKING IN THE US The United States presents a massive and rapidly expanding opportunity for open banking, driven by powerful, market-led consumer adoption. The US is already arguably the world’s largest open banking market by user volume, with over 100 million Americans actively linking their bank accounts to third-party services. This strong foundation has created a thriving ecosystem poised for incredible growth.
The scale of the opportunity is immense. The US open banking market is projected to grow to around $31 billion USD by 2030, the largest single-country market in the world. This growth is supported by existing data aggregation infrastructure from providers like Plaid and Finicity, and it’s set to be further bolstered by upcoming regulations from the Consumer Financial Protection Bureau, which will provide a clearer, more stable rulebook for innovators to follow.
IGAMING OPPORTUNITIES IN THE US
The iGaming sector in the US is in a phase of rapid, state-by-state expansion. We’re seeing the market change from a niche market into a significant player in the nation’s established entertainment and gaming industry. Online sports betting and iGaming are currently legal and operational in more than thirty states and seven states, respectively but several of the states with established sports betting markets are considered prime candidates to legalise iGaming to unlock further opportunities. Maryland, New York, and Illinois are frequently cited as the next
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states to come online. By 2030, it’s likely we’ll have 14 iGaming legal states and even more online sports betting states.
There is incredible technological innovation happening in the iGaming space. With AI heightening player personalisation, immersive gaming development with virtual and augmented reality being widely adopted, and further crypto and blockchain integration, iGaming in the US is an exciting space to be. But the market continues to grow, so will the regulatory scrutiny and the focus on responsible gaming. Technology will play a central role in this new environment, with operators utilising data to promote safer play and provide customers with effective tools to control their spending and playtime. This is where we see incredible opportunities for the industry to adopt open banking payment solutions as a standard.
Pay by Bank technology allows operators to take the initiative and implement the standards of tomorrow, today. We anticipate further regulatory focus on the industry. We believe we already have the solution to their questions, answered by open banking technology, and utilising the foundations that have already been laid. This is why the US is such an exciting space for iGaming - and for us.
For more information visit
yaspa.com and drop by our Stand 4011 at G2E Las Vegas.
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