ONLINE NEWS
Affi gates wins ‘Affi liate Technology of the Year’ award
Affi gates, powered by industry leader BetConstruct, has been honoured with the ‘Affi liate Technology of the Year’ award at the Affi liate Leaders Awards 2025 held during SBC Summit Lisbon. This award recognises how its fi rst-of-its- kind affi liate ecosystem delivers real, measurable growth. By integrating intuitive software, expert programme management and a curated network, the Affi gates ecosystem demonstrates why it won. Affi gates brings together three essential components of affi liate success: intelligent software that simplifi es every task for operators and affi liate managers; a dedicated in-house team that actively manages, supports and scales programmes regardless of their stage; and a curated affi liate
network that reveals traffi c quality in advance and spans across all GEOs for consistent, performance- driven growth.
Trusted by over 630 operators, the Affi gates ecosystem, powered by 4,500+ affi liates and 30 million players worldwide, has achieved its second industry award in just three months since launch.
Boomerang Partners celebrates fourth anniversary
Boomerang Partners, an affi liate iGaming and betting marketing agency, is celebrating its fourth year of growth and success. Over the past four years, the company has added more than 18 iGaming brands to its portfolio, operating in over 40 geographical regions in
compliance with local regulations. Boomerang is one of the industry leaders, with over 3,000 affi liate partners. From 2024 to 2025, their number increased by 120 per cent. In 2025, Boomerang Partners took home the ‘Unique Gaming Company of the Year’ award at the International Gaming Awards 2025, and its affi liate team lead, Kristina Shkredova, was named ‘Best Affi liate Manager’ at AskGamblers 2025. Additionally, in 2025, two Boomerang YouTube channels exceeded 100,000 subscribers and received the YouTube Silver Play Button. This demonstrates the company’s effectiveness in working with the audience and the high quality of its content.
Creedroomz unleashes Cashout Blackjack gamble feature
Creedroomz, a leading provider of iGaming solutions, has announced the offi cial launch of a new version of its popular Cashout Blackjack, a game that promises to redefi ne the live casino experience. This comprehensive update introduces a ‘Side Bet Gamble’ feature, a signifi cant UI redesign, and key gameplay enhancements, all meticulously crafted to deliver a new standard of excitement and drive unprecedented player engagement. The centrepiece of this release is the Side Bet Gamble, a revolutionary mechanic that gives players unprecedented control over their side bet winnings. Unlike traditional bonus rounds that are passive or tied to specifi c game events, this optional decision occurs only for players who have won a side bet, right at the end of the round after the last dealer card has been dealt. This places a strategic and exhilarating choice squarely in the hands of the player at the most engaging moment.
4 OCTOBER 2025 GIO
ELA Games Partners with Slotsjudge
ELA Games has announced its latest partnership with Slotsjudge, a thriving media outlet and review platform that encourages community engagement.
Slotsjudge specialises in spotlighting new and exciting games, providing comprehensive casino reviews, interviewing prominent industry fi gures, and hosting user content that fosters community activity.
Marharyta Yerina, ELA Games’ Managing Director, commented on the collaboration: “We’re thrilled with this new partnership with Slotsjudge. Their reputation for honest, insightful, and engaging game and casino reviews and their willingness to develop an active community are values that we align with. We also look forward to bolstering Slotsjudge’s content with helpful insights and interesting content that highlight our creative process and how we create games that players love.”
1xBet wins at SBC Awards 2025
The global betting company 1xBet has once again reaffi rmed its status as one of the most creative brands in the iGaming industry, securing the coveted ‘Marketing Campaign of the Year’ accolade at the prestigious SBC Awards Europe 2025.
Players are presented with two clear choices – Gamble or Skip – during a rapid fi ve-second countdown. This dynamic feature transforms a standard win into a heart-pounding decision point, designed to heighten the emotional investment in every hand.
In addition to this, Cashout Blackjack brings a suite of powerful enhancements to the user experience, demonstrating Creedroomz’s commitment to continuous improvement.
On 18 September, 1xBet’s Strategic Advisor, Simon Westbury, accepted the trophy at a ceremonial event held at MEO Arena in Lisbon, a part of the international SBC Summit forum. Experts praised the brand’s collaboration with FIBA, which covers major basketball tournaments and demonstrates the high degree of trust in the brand. The SBC Awards Europe distinction affi rms that 1xBet’s marketing strategies are not only creating new opportunities for the industry, but also resonating with fans and fostering the global advancement of sport.
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