ONLINE NEWS
Games Valley appoints Shaun Hart as new CFO
Games Valley has appointed former Bragg Gaming Group and Aristocrat Interactive executive Shaun Hart as Chief Financial Offi cer. Hart brings more than 20 years’ fi nancial leadership experience, including roles as Finance Director at Bragg Gaming Group and CFO at Pariplay before its acquisition by Aristocrat.
He will oversee the games aggregator’s
fi nancial strategy as it continues to expand across regulated markets.
CEO Ariel Reem said Hart’s experience of scaling iGaming businesses would support the company’s next phase of growth. Hart said Games Valley’s technology and long-term strategy made it an attractive opportunity, adding that he looked forward to
Soft2Bet launches World Cup gamifi cation engine
Soft2Bet has launched MEGA Shoot, a football- themed gamifi cation engine designed to support player retention during the 2026 FIFA World Cup. Available across selected Soft2Bet brands, the feature centres on a best-of-fi ve penalty shootout where players alternate between
taking penalties and making saves. The supplier said early internal data showed engagement from 31.9% of active players, with more than 71% of participants returning for a second match.
Chief Product Offi cer Yoel Zuckerberg said tournament-specifi c gamifi cation can help operators maintain engagement throughout the World Cup by offering players a simple head-to- head format linked to football.
MEGA Shoot becomes the latest addition to Soft2Bet’s Motivational Engineering Gaming Application (MEGA), which allows operators to integrate customisable gamifi cation features across casino and sportsbook products.
Sportradar partners with Kalshi on prediction markets
Sportradar has signed a multi-year agreement with prediction market operator Kalshi to provide offi cial sports data, integrity services and customer engagement tools. The partnership makes Sportradar an offi cial data and solutions provider to Kalshi, supplying live data and odds across sports including MLB, NHL, MLS and UFC. The agreement also enables Sportradar to work directly with Kalshi’s brokers and market makers, supporting the wider prediction markets ecosystem with offi cial data and trading infrastructure.
In addition to sports data, Sportradar will provide integrity monitoring through its Universal Fraud Detection System (UFDS AI) and Integrity Exchange platform, alongside
Inspired expands Hybrid Dealer portfolio
Inspired Entertainment has launched two new Hybrid Dealer titles, Wolf It Up! Roulette 54 and Wolf It Up! Big Wheel.
Both games combine the supplier’s Cash Bank bonus mechanic with its Wolf It Up theme, while offering different gameplay formats. Wolf It
Up! Roulette 54 blends roulette mechanics with game show-style bonus
features in a CGI studio environment using
Inspired’s
customer acquisition and fan engagement services.
CEO Carsten Koerl said prediction markets represent a growing segment of the sports industry and that the agreement extends Sportradar’s technology into an emerging regulated market. Kalshi CEO Tarek Mansour said access to offi cial league data would improve market settlement times and strengthen integrity monitoring.
Hybrid Dealer technology. Wolf It Up! Big Wheel offers a faster-paced automated format based on a 54-segment wheel with a roulette-inspired betting interface.
Product Director Chris Campbell said the games had been designed to appeal to different player preferences while sharing the same core bonus mechanic.
The launches expand Inspired’s Hybrid Dealer portfolio as the supplier continues to develop live-style casino content for online operators.
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strengthening the business’s fi nancial operations as it expands.
The appointment follows a series of senior hires, including Marketing Director Tereza Melicharkova, CEO Ariel Reem and Advisory Chief Strategy Offi cer Rob Dowling, as Games Valley continues to grow its supplier network and operator offering.
PopOK Gaming secures Swiss certifi cation
PopOK Gaming has received certifi cation to supply its online casino portfolio to licensed operators in Switzerland.
The approval allows the supplier to enter one of Europe’s most tightly regulated online gambling markets, following compliance testing covering game fairness, security and player protection requirements.
Swiss operators will have access to a selection of PopOK Gaming’s slot and instant win titles, with further content expected to follow. The certifi cation forms part of the company’s broader strategy to expand across regulated European jurisdictions.
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