AFFILIATE MARKETING The road to Lisbon:


Boomerang Partners’ Golden Boomerang Awards hit the midpoint


Affiliate marketing in iGaming has always been competitive. Winning attention is no longer just about traffic volume. It also depends on timing, strong content, and the ability to react quickly as player interest shifts.


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n 2026, sport has become one of the busiest areas for the affiliate industry. The FIFA World Cup and Wimbledon Championships have created a packed summer schedule, driving audience attention from one major event to the next. The third season of the Golden Boomerang Awards by Boomerang Partners follows this sports calendar. The tournament is now in its second stage, with one more stage remaining before the finalists meet in Lisbon at the end of September. For participating teams, this is an opportunity to strengthen their position before the tournament enters its final stretch.


THE LEADERBOARD IS STILL OPEN


The second stage of the Golden Boomerang Awards runs until 19 July. Competition is already intense, but the leaderboard remains open. Teams that join now can still challenge the current leaders and compete for the stage prize.


This is possible because of the


tournament’s scoring mechanics. During the first 14 days after joining, participants receive double points through the Welcome Boost. Under the Lucky Five mechanic, teams earn 5 additional points for reaching a weekly KPI of 10 Casino FTDs. During the final seven days of the stage, the Last Minute Winner mechanic triples all points earned, giving teams another chance to climb the leaderboard.


The second stage has also increased the value of sports traffic. Teams now receive three points for every Sports FTD generated for partner brands from the Boomerang Partners portfolio, compared with two points in the opening stage. Casino FTDs continue to earn one point per FTD. For teams working around the summer sports calendar, this makes every qualified sports player more valuable. The winner of the second stage will receive a trip to the Formula 1 Grand Prix on 6 September. Like the trip to the Wimbledon Championships awarded after the opening stage, it continues the sports theme of the third Golden Boomerang Awards season.


stage featured limited-edition FIFA World Cup 2026 jerseys – three per box, each representing a different participating country.


BEYOND THE MOMENT IN LISBON


OVERTIME WILL SET UP THE FINAL STRETCH


The third stage, Overtime, will run from 20 July to 31 August. It will be the final opportunity for participants to improve their position before the tournament reaches its conclusion in Lisbon.


The scoring system will change again, along with the value of FTDs. Combined with the tournament’s bonus mechanics, it will still allow even new participants to compete for stage rewards through consistent activity. The stage prize will continue the sports theme of the third Golden Boomerang Awards season. Its details remain under wraps, but it will be an exclusive experience that cannot be bought.


Alongside the main prizes, the tournament also features Mystery Boxes. At every stage, several participants from the current top 10 receive them through a random draw. The first


On 28 September 2026, the Golden Boomerang Awards will reach the final in Lisbon at the opening of SBC Summit week. The location remains secret, but the strongest teams of the season will meet there during one of iGaming’s biggest events.


The final will bring together top-performing partners, nominees, and industry leaders for the awards ceremony, exclusive networking, and the announcement of winners across 11 nominations.


Here, the third-season concept, Beyond the Moment, comes full circle. The prizes matter, but recognition matters more. For the winners, the tournament will become proof of their expertise, visibility among industry peers, and a status that lasts beyond the season. Before Lisbon, the story is still being written. For active affiliate teams, there is still time to become part of it.


Disclaimer: Mention of the FIFA World Cup and Wimbledon Championships are made for descriptive purposes only. Boomerang Partners is not affiliated with, endorsed by, or officially connected to these entities in any way.


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