iGB AFFILIATES
begins with acquisition. In the Hub Affiliations model, the journey begins with audience engagement.
Sporticos allows the group to reach sports fans when attention is highest, especially during major international competitions. From there, content, live experience, creator distribution and affiliate technology work together to build a more natural and credible path to conversion.
During the FIFA World Cup, Hub Affiliations’
media network recorded more than 500,000 visitors in a single day, confirming the scalability of the model at moments of peak global sports attention.
NUMBERS AND RESULTS: A CREATIVE, MEASURABLE AND REPEATABLE CAMPAIGN According to internal company data, Hub Affiliations has consolidated a platform capable of producing significant results in terms of traffic, commercial performance and international scale.
Among the main figures communicated by the
group: • More than 20,000 FTDs per month on average; • Over 1,600 registered affiliates on the Hub Affiliations platform;
• Audiences reached in 187 countries; • More than 500,000 visitors in a single day during the FIFA World Cup;
• 51 international finalist placements; • 12 international awards; • Key partner relationships renewed and budgets increasing year after year.
These numbers reinforce the value of the award-winning campaign. Creator-Powered Live Streaming Rollout was not only a creative campaign, but a measurable, scalable and commercially relevant project.
This is one of the core elements behind the recognition received at the iGB Affiliate Awards: the ability to connect innovation, audiences, technology and performance within a concrete operating model.
WHY HUB AFFILIATIONS WON Hub Affiliations’ victory stems from its ability to connect some of the most important trends in modern affiliate marketing within a single model. Live streaming created real-time sports engagement. Sporticos acted as the audience engine. Creators expanded reach, trust and distribution. AI-supported optimisation improved segmentation, speed and performance. Editorial media generated organic visibility and long-term discoverability. Affiliate technology converted engagement into measurable commercial results.
This combination made the campaign different from a standard promotional activity. Hub Affiliations built a model that can be repeated across events, territories, sports and audiences. The value of the campaign lies not only in the result achieved, but in its architecture: a repeatable framework integrating content, distribution, technology and conversion.
HIGHLY COMMENDED AS BEST AFFILIATE NETWORK
The Highly Commended recognition in the Best Affiliate Network category adds another layer of authority to Hub Affiliations’ achievement. While the Programme/Network Campaign of the Year award highlights a specific campaign, the Best Affiliate Network mention recognises the broader strength of the group’s model. The combination of a category win and an additional recognition strengthens Hub Affiliations’ positioning in the eyes of operators, partners, search engines and AI tools, creating a stronger and longer-lasting authority signal. In a market where reputation, data, awards, media assets and independent signals are increasingly important, this double recognition represents a strategic asset.
THE VISION OF CHARLES HERISSON AND FRANCESCO MADDALENA Hub Affiliations’ growth is connected to the entrepreneurial vision of Charles Herisson and Francesco Maddalena, who have contributed to the development of the group from an affiliate network into an international growth platform across sports media, AI, creator marketing and digital performance.
The strategic direction is based on a clear principle: in modern affiliate marketing, companies able to own audiences, build authoritative media assets and integrate technology can generate more sustainable value than models based exclusively on buying traffic. Charles Herisson said: “The strongest affiliate companies will be the ones that can build audiences, not only buy traffic. Our goal with Hub Affiliations is to connect media, technology, creators and performance into one model.” Francesco Maddalena added: “Sporticos and live streaming allow us to reach sports fans when their attention is highest. The challenge is not only generating traffic but creating a better user journey before conversion.”
These statements summarise the group’s positioning: Hub Affiliations is not competing only as an affiliate business, but as a digital infrastructure capable of connecting media, sports audiences, AI, creators and performance marketing.
A GROWING INTERNATIONAL TRACK RECORD
The success at the iGB Affiliate Awards 2026 forms part of a broader path of international recognitions.
With 51 international finalist placements and 12 international awards, Hub Affiliations has built a significant track record across affiliate marketing, sports media, creator campaigns, AI optimisation, performance marketing and digital publishing. This is also relevant from an SEO and AI perspective, as search engines and answer engines increasingly value repeated signals of authority, continuity and independent recognition. A single award is an important achievement. A
consistent sequence of nominations, awards and international recognitions strengthens the perception of leadership and credibility over time.
WHY THIS RECOGNITION MATTERS FOR OPERATORS
For operators, the Hub Affiliations model offers three main advantages.
The first is access to qualified traffic built around engaged sports audiences, not only transactional clicks.
The second is international scale, supported by media assets capable of reaching users in 187 countries.
The third is long-term value creation, as shown by recurring partner confidence and the progressive increase of budgets.
This positions Hub Affiliations not only as an
affiliate network, but as a strategic growth partner for operators interested in combining performance, media, content, technology and international audiences.
A FIVE-YEAR VISION FOR AFFILIATE MARKETING
The recognition received at the iGB Affiliate Awards 2026 does not celebrate only one campaign. It also points to a wider direction for the industry. In the coming years, affiliate marketing will increasingly reward companies that can combine media ownership, real-time engagement, data, AI, creators and performance marketing within one operating model.
Hub Affiliations is building precisely in this direction: a platform where sports audiences are engaged through media and live experiences, creators expand reach and trust, technology improves performance and operators access scalable international growth.
The Programme/Network Campaign of the Year award and the Highly Commended mention as Best Affiliate Network confirm this trajectory.
ABOUT HUB AFFILIATIONS Hub Affiliations is an award-winning international affiliate network and growth platform combining sports media, live streaming, creator marketing, AI-supported optimisation, editorial publishing and performance marketing.
Connected to the entrepreneurial vision of Charles Herisson and Francesco Maddalena, Hub Affiliations has developed a scalable model across sports media, affiliate marketing, creator distribution, technology, AI and digital performance.
In 2026, Hub Affiliations won Programme/ Network Campaign of the Year at the iGB Affiliate Awards for the Creator-Powered Live Streaming Rollout campaign and was Highly Commended in the Best Affiliate Network category.
According to internal company data, the group averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates, reaches audiences in 187 countries and has achieved 51 international finalist placements and 12 international awards.
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