iGB AFFILIATES
Hub Affiliations triumphs at the iGB Affiliate Awards 2026
The Creator-Powered Live Streaming Rollout campaign was awarded because it successfully brought together sports audiences, live streaming, creator distribution, editorial content, AI-supported optimisation, affiliate technology and performance marketing in a project that can be replicated across markets, events and communities.
Hub Affiliations has secured another international recognition at the iGB Affiliate Awards 2026, winning Programme/Network Campaign of the Year for its Creator-Powered Live Streaming Rollout campaign.
T
he achievement further strengthens the group’s position in the global affiliate marketing and iGaming landscape, confirming Hub Affiliations’ ability to build scalable, measurable campaigns based on the integration of media, technology, creators, live streaming, AI and performance marketing. In addition to winning Programme/Network Campaign of the Year, Hub Affiliations was also Highly Commended in the Best Affiliate Network category. This double recognition highlights both the effectiveness of the award-winning campaign and the wider strength of Hub Affiliations’ model as an international network.
The award comes at a time of strong growth for the company. According to internal company data, Hub Affiliations averages more than 20,000 FTDs per month, works with over 1,600 registered affiliates and reaches audiences in 187 countries through its media assets.
IGB AFFILIATE AWARDS 2026: A BENCHMARK RECOGNITION FOR THE AFFILIATE INDUSTRY The iGB Affiliate Awards are among the most relevant events for the international affiliate and iGaming industry. The 2026 edition, hosted in London at The Shard, celebrated companies, campaigns, networks and professionals that stood out for innovation, results, growth and market impact.
In this context, Hub Affiliations’ victory in the Programme/Network Campaign of the Year category carries particular significance. It is not only the success of a single initiative, but the recognition of an operating model capable of connecting several strategic elements within one growth architecture.
14 JULY 2026 GIO
FROM AFFILIATE NETWORK TO INTERNATIONAL GROWTH PLATFORM
Hub Affiliations is no longer positioned only as a traditional affiliate network. Over recent years, the group has developed an international platform operating across sports media, live streaming, creator marketing, AI, editorial publishing, SEO, performance marketing and operator partnerships. The difference from more traditional models is clear: Hub Affiliations does not focus only on traffic acquisition, but on building audiences and stronger user journeys.
Traffic can be bought. Audiences must be built. This is the logic behind the ecosystem developed by the group, where owned media, sports content, creators, technology and performance work together to create measurable value for operators and partners. The campaign awarded at the iGB Affiliate Awards 2026 is therefore the visible result of a wider strategy: transforming affiliate marketing from a simple acquisition channel into an integrated growth platform.
CERTIFICATIONS, EDITORIAL NETWORK AND A 360-DEGREE MODEL
The recognition at the iGB Affiliate Awards 2026 also fits into a broader process of consolidation for the Hub Affiliations ecosystem.
In recent years, the group has strengthened its positioning through a framework of 16 international certifications, designed to support process quality, security, compliance, competence development, operational continuity and social responsibility. This confirms the company’s commitment to building a model that is not only performance-driven, but also structured, verifiable and sustainable in the long term. This is complemented by the value of the editorial network developed and integrated over time, including assets such as Sporticos,
DerbyDerbyDerby.it,
MilanistiChannel.com, 123scommesse, ScommesseSerieA, Betadvisor and Sbostats. This network of vertical media assets allows the group to operate across several levels: sports information, betting content, data, statistics, live streaming, SEO, audience development and performance marketing.
DerbyDerbyDerby.it and
MilanistiChannel.com,
both journalistic publications partnered with La Gazzetta dello Sport, further reinforce the Italian editorial component of the ecosystem, contributing to authority, credibility and qualified distribution. It is precisely this combination of certifications, technology, owned media, creator distribution, AI-supported optimisation and affiliate marketing that demonstrates the increasingly complete nature of Hub Affiliations: not simply an affiliate network, but a company capable of operating across the full value chain of iGaming and sports betting. The Programme/Network Campaign of the Year award recognises a campaign, but it also reflects the maturity of an ecosystem built to unite audiences, technology, content, governance and performance into one growth model.
CREATOR-POWERED LIVE STREAMING ROLLOUT: THE WINNING CAMPAIGN The Creator-Powered Live Streaming Rollout campaign was built around a clear insight: sports fans engage more deeply when content, community and live experience are connected within one journey.
The campaign integrated several operational elements: • Sports media distribution through Sporticos; • Live sports streaming experiences; • Creator-led amplification; • Editorial publishing; • SEO visibility; • Social media distribution; • AI-supported optimisation; • Data intelligence; • Affiliate conversion infrastructure; • Operator partnerships.
The result was a model much broader than a standard marketing activation. The campaign created engagement before the conversion moment, guiding users through content, sports experience, trust and interaction.
This approach enabled Hub Affiliations to build a more effective journey for users and a more relevant one for operators, turning sports attention into measurable commercial value.
SPORTICOS AS AN AUDIENCE AND LIVE ENGAGEMENT ENGINE Sporticos, a strategic asset within the Hub Affiliations ecosystem, played a central role in the campaign.
Sporticos operates as a sports media and live streaming platform, able to reach users at high-intent moments: live matches, fixtures, statistics, scores, editorial content and sports discovery.
This deeply changes the affiliate model. In the traditional model, affiliate marketing often
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