ICE REVIEW
ICE Barcelona cements its role as global gaming hub
ICE Barcelona once again affirmed its position as a key global meeting point for the iGaming and wider gambling industry, with exhibitors highlighting the high-quality level of engagement and meaningful commercial discussions taking place throughout the three-day event.
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his year’s ICE and co-located sister show iGB Affiliate Barcelona, comprised a record 143,000 sqm, up from last year’s 120,000 sqm and the 100,000 sqm achieved in 2024 which was the last edition of ICE and iGB Affiliate to be held at the ExCeL centre in London.
Clarion Gaming’s Managing Director, Stuart Hunter said: “There’s no doubt that Fira Gran Via Barcelona hosted the best line-up of international gaming exhibitors comprising the biggest and most respected innovator brands covering every vertical. “Aligned to this, Barcelona welcomed gambling industry executives from throughout the world for the biggest ever gathering of the global industry.”
He added: “Whilst ICE and iGB Affiliate took place over three days, we officially celebrated World Gaming Week from 18–23 January, with a host of special events taking place across Barcelona – a host city, which is uniquely positioned at the intersection of commerce, culture, and creativity.” “World Gaming Week was packed with opportunities to foster the connections and collaborations that power gaming across the regulated industry. It is these conversations, involving game creators, operators, regulators, politicians and policy makers, that define the future of gaming across continents during 2026 and beyond.”
better forum for us to engage with customers from all over the world than being here at ICE. “We’ve had a good flow of visitors on our stand at the show every day, both in terms of quality and quantity. As ICE celebrates its second year here, Barcelona is really feeling like home. The team from Clarion Gaming has done a brilliant job of positioning the event here in Barcelona. It really feels like we’re all building a history here.”
Visitors flood into the show entrance on first day of this year’s record-breaking event
BROAD INTERNATIONAL AUDIENCE
Celebrating its second year in the city of Barcelona, the 2026 edition of the ICE show brought together a broad international audience of suppliers, operators and regulators, with the Barcelona location acting as a centralised forum to connect across land-based, digital and emerging markets. Phil O’Shaughnessy, Vice President Global Communications, Government Relations & Sustainability at IGT, said that ICE Barcelona represents a key place for the company to access the EMEA market, while also bringing together its global customer base. “ICE Barcelona has been a phenomenal show for IGT,” he affirmed. “There is no
Anticipation builds outside Fira Gran Via Barcelona as ICE 2026 gets underway, welcoming gaming industry leaders from around the world for three days of innovation, engagement, and insights
O’Shaughnessy added that ICE Barcelona continued to deliver tangible value for exhibitors, providing a centralised platform to engage with customers across regions and product areas. He said the quality of conversations and level of international attendance underlined the show’s importance as a commercial meeting point for the global gaming industry.
“It’s fundamentally important for us to gather here at ICE Barcelona in this centralised location with so many of our global customers to present our new products and solutions across the gaming, digital and fintech portfolio,” he continued. “It’s such a valuable event for us.
“I’d also like to thank everyone across our global customer base for their enthusiasm in attending ICE. At the end of the day, IGT is here to help make our customers successful, to provide exciting experiences for their players, and here at ICE Barcelona we’re achieving that. This is a very important show for us,” he concluded.
WORLD GAMING FORUM As well as providing a platform for
Strong international attendance and high-quality engagement on the show floor as ICE Barcelona continues to cement its role as a central meeting point for the global gaming industry
8 FEBRUARY 2026 GIO
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