ONLINE NEWS
SBC partners with AFFiGAMING to support
SBC has formed a partnership with AFFiGAMING, Brazil’s first dedicated iGaming affiliates association, to support clearer representation and the development of best practices within the country’s newly regulated betting market.
The agreement has been formalised ahead of SBC Summit Rio, which takes place in Rio de Janeiro from 3–5 March 2026 and is expected to welcome more than 15,000 delegates, including a growing affi liate contingent. Founded in 2025, AFFiGAMING was established to represent the interests of Brazilian affiliates operating in a regulated environment. The association focuses on improving compliance standards,
transparency, and structured dialogue between affiliates and licensed operators. Through legal, accounting and strategic guidance, AFFiGAMING aims to help affiliates operate sustainably while providing a formal industry platform for engagement and recognition.
Boomerang
Partners releases Calendar 2026
BETBY expands industry presence at ICE Barcelona 2026
series of off-fl oor initiatives during the week. These included a chess-focused activation aligned with BETBY’s strategy to develop chess as a regulated betting vertical, supported by live content and specialist markets.
BETBY marked a strong presence at ICE Barcelona, using the event to showcase product developments, industry partnerships and brand positioning within the global sportsbook sector. The supplier hosted partners and media at its largest stand to date at ICE, while also running a
BETBY also received industry recognition during the event, securing awards at both the Global Gaming Awards and European iGaming Awards for sportsbook platform performance and product development.
The company also highlighted ongoing investment in its sportsbook ecosystem, including expanded betting tips coverage, esports content and AI-driven tools designed to support trading, risk management and user experience.
Yaspa strengthens US team to support North American expansion
Yaspa has made two senior appointments to its US team as it accelerates expansion across North America, alongside a leadership relocation to support product delivery in the region. The fi ntech, which specialises in payments and identity solutions for regulated industries, has appointed Peter Kula as US Sales Lead and Jackson Esoda as US Senior Solutions Manager. Both will be based out of Yaspa’s recently established US entity in Atlanta, Georgia. Kula brings experience across real-money, social and skill-based gaming, with previous roles spanning Amazon, Caesars and payments and consultancy providers operating in regulated markets. Esoda joins from Trustly, adding technical presales, solution architecture and Open Finance expertise, and will lead the development of Yaspa’s US presales function.
4 FEBRUARY 2026 GIO
Boomerang Partners has released its Sports Marketing and Betting Calendar 2026, a planning resource designed to support sports affi liates in campaign strategy and traffi c forecasting. The guide combines proprietary data, market analysis and affi liate performance insights to map key sporting events across 2026, alongside projected traffi c peaks and regional popularity trends. It also includes practical guidance for pre-event, live and post-event campaign execution. The calendar outlines expected industry trends for the year ahead and examines how affi liates can adapt acquisition and monetisation strategies accordingly. It also draws on Boomerang Partners’ sponsorship experience, including its partnership with AC Milan, to illustrate how brand collaborations can be leveraged for affi liate activity.
Aimed at both established and emerging
affi liates, the resource is positioned as a strategic planning tool to support more informed decision- making and campaign timing throughout 2026.
Peter & Sons expands Ontario reach
Peter & Sons has strengthened its presence in Ontario after securing a new content agreement with Casino Time, expanding distribution across one of North America’s most established regulated markets.
The agreement has been delivered in collaboration with Light & Wonder and sees a selection of Peter & Sons titles made available to players on
CasinoTime.ca. The operator offers a broad casino portfolio spanning slots, live casino and bingo, with plans in place to further diversify its content offering.
Ontario players now have access to several Peter & Sons releases, including Barbarossa Dragon Empire, the latest entry in the Barbarossa series, alongside seasonal and themed titles such as Bad Santa and Zombie Road.
In parallel, Head of Product Max Collinge has relocated from London to Atlanta, assuming the role of Vice President of Product for North America. The move underlines Yaspa’s focus on scaling its payments and verifi cation offering as regulatory demand for safer payment methods continues to grow across US iGaming and sports betting markets.
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