COVER STORY
In a digital-first industry, the value of face-to-face interaction should not be underestimated
the studio’s ability to cater to diverse player preferences while maintaining consistent performance fundamentals.
Together, these games told a clear story at ICE: success is not about chasing trends, but about refining what works, understanding player behaviour, and delivering content that operators can rely on across multiple markets.
EUROPEAN IGAMING AWARDS The timing of ICE 2026 could hardly have been more fitting. The first evening of the event, Greentube was named Best Game Developer at the European iGaming Awards 2026, a milestone that added further weight to the company’s presence on the show floor. The award reflects more than a single year of releases. It recognises a sustained commitment to quality, innovation and technical excellence, from game design and mathematics to localisation, compliance and delivery at scale. In an industry where competition is relentless and expectations continue to rise, such recognition serves as a powerful validation of Greentube’s long-term strategy.
At ICE, the award provided a natural focal point for conversations with partners. Rather than looking back, discussions quickly turned to what comes next: how Greentube plans to build on this momentum and how operators can align with a roadmap for sustainable growth.
ICE SETS THE PACE
Beyond the games themselves, ICE 2026 functioned as a launchpad for wider strategic dialogue. Many of the themes Greentube has identified as priorities for 2026 – portfolio diversification, market-specific optimisation and long-term partnership models – were front and centre throughout the show. Operators are increasingly seeking content partners who understand the nuances of local regulation, cultural preference and player behaviour. For Greentube, this is not a future aspiration but an established strength, honed through years of experience across Europe and beyond.
ICE provided the opportunity to reinforce that message: that success in 2026 will be
driven not by volume alone, but by relevance, reliability and collaboration. Whether discussing upcoming releases, market expansion or tailored content strategies, the conversations in Barcelona consistently pointed towards deeper, more strategic partnerships.
In a digital-first industry, the value of face-to-face interaction should not be underestimated. ICE continues to demonstrate why it remains the standout event of the year, not only as a showcase, but as a forum for alignment, reflection and ambition. For Greentube, ICE 2026 was a
confirmation of direction. Strong footfall, high-quality engagement and industry recognition combined to create a show defined by confidence rather than noise. It was an opportunity to celebrate success, yes, but more importantly, to set the pace for what promises to be a defining year ahead. As the industry looks forward to the months to come, one thing is clear: the conversations started in Barcelona will continue well beyond the show floor. And for Greentube, ICE 2026 will be remembered not just as a highlight of the calendar, but as the moment where momentum became strategy.
GIO FEBRUARY 2026 7
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