ICE REVIEW Making connections that last
While industry events such as ICE and SiGMA Dubai are crucial for generating leads and building trust with new prospective partners, Amnon Liebermann, Head of Distribution Channels at Elantil, explains that for platform providers, there’s a lot more that goes into making connections that last.
the wide range of services and deep customisation that we offer, it’s really important for us to assess the specifi c needs of each customer and fi gure out how to tailor our platform accordingly.
e all know that trade shows are the bread and butter for iGaming companies looking to make a name for themselves in the industry. From getting your brand out there and enhancing your credibility to putting a human face on your company and building personal relationships, nothing beats getting out on the fl oor, meeting people and showing prospective partners what you can do. However, while this initial approach might be enough to close deals for game studios and content aggregators, for full-service platform providers – especially those that require deeper validation from multiple stakeholders – the real magic happens once the lanyards are off. When a two-hour lunch meeting won’t cut it, you need to be ready to go the extra mile to form connections that last.
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For this reason, at Elantil we always aim to take a two-pronged approach to building business relationships. While we still place a lot of stock in attending shows like ICE and pulling out all the stops when it comes to setting up our stands, the reality is that most Elantil partnerships are formed over a longer timeframe and we’re happy to put in the hard yards to ensure that we get them right. Breaking the ice – if you’ll forgive the pun – at a show is just the beginning. After that fi rst meeting, we make a concerted effort to get to know partners on a personal level and try to understand the key responsibilities of each of their specifi c teams. By taking this holistic approach, we’re able to build up a better idea of their requirements and begin planning how Elantil can best service them. One of the unique things about the way we do business is that because our solutions are so fl exible, modular and unopinionated, no two Elantil partnerships are ever the same. By virtue of
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With multiple stakeholders involved, this is often no small task, and our discovery phase usually extends way beyond that initial contact at shows, but we wouldn’t have it any other way. Our goal is not to set clients up with an out-of-the-box solution and let them fi gure it out for themselves, but rather to be a long-term partner who can consistently provide value as their business scales. Of course, if not for industry events, we wouldn’t have the opportunity to build these meaningful relationships in the fi rst place. Attending ICE Barcelona was a hugely productive decision that provided the perfect stage for us to showcase our platform’s capabilities while also generating numerous commercial leads, and we’re looking forward to being back out on the road very soon.
The next stop for Elantil will be SiGMA Eurasia this month, and given the show’s heavy emphasis on cryptocurrency, blockchain and AI – all of which are areas that our platform is ideally set-up to accommodate – we’re really excited to meet with new prospective partners there and explain how our innovative multi- wallet, multi-currency solutions can help make their strategic goals a reality.
If you’re planning to be in Dubai and are interested to learn how Elantil’s strategic backbone for iGaming could help you take full advantage of these key emerging sectors, we’d love to hear from you, so be sure to reach out to a member of our team and book your one-on- one demonstration.
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