Show Review ISE, 2018
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ISE 2019 exhibitors once again made the most of the opportunity to launch new products and showcase their latest solutions. Among the technology trends in evidence were 8K displays; smart build- ing technology, including the Internet of Things; AI-equipped devices; the continued pro- gression of conferencing and collaboration technology and 3D projection mapping.
Constantly changing, highly detailed imagery projected all around the five-metre-high figure, synchronised with a dynamic soundtrack, made for a compelling and memorable AV experience. In ISE 2019’s other projection mapping first, the façade of the soon-to-open nhow RAI Amsterdam hotel, just next to the exhibition centre, became a projection mapping canvas, with video shot that day at the show forming part of each evening’s display.
Professional development Presented under the slogan ‘Learn. Discover. Be Inspired’, ISE 2019’s professional development programme featured strong involvement from the show’s co-owners AVIXA and CEDIA, as well as conferences organised by vertical market specialists. New conference additions for 2019 included Digital Cinema Summit, produced in conjunction with Digital Cinema Report, and visitor attraction and theme park specialist, blooloop, returned for a second year with its new attractions TECH conference.
CEDIA, which used ISE 2019 to begin its 30th anniversary celebration events, had a four-day professional development programme with over 36 different courses, covering pertinent subjects under the headings of Technical Skills, Emerging Trends and Business Success. Additionally, its stand hosted free CEDIA Talks on topical industry issues each day of the show.
The buzz of the show floor
ISE 2019 exhibitors once again made the most of the opportunity to launch new products and showcase their latest solutions. Among the technology trends in evidence were 8K displays; smart building
technology, including the Internet of Things; AI- equipped devices; the continued progression of conferencing and collaboration
technology; 3D
projection mapping; a wider-than-ever choice of curved, flexible, transparent and ever-smaller-pitch LED displays; and further developments in AV over IP and audio networking. For AVIXA and CEDIA, the event offered the
perfect opportunity to showcase their various initiatives for 2019 in the areas of professional development and industry representation. Dave Labuskes, CEO of AVIXA, said: “Congratulations to everyone involved with ISE on another record year. But let’s not lose sight of the many connections – both personal and professional – that were made in 2019. “AVIXA defines success as being a catalyst for the
growth of the global AV market and a hub for the profession and its practitioners. We certainly saw those twin goals become reality in Amsterdam. All of the focused conferences throughout the week, including AVIXA’s sold-out ‘What’s Next’ conferences for higher education and enterprise technologists, and networking opportunities, such as those held for AVIXA’s Women’s Council and EMEA members, help bring people together in order to propel this industry forward. “Our FlashTracks stage of training opportunities was buzzing, and special programmes, like ISE’s student programme for fostering workforce development, demonstrated some of the many ways the show continues to be a dynamic, critical gathering of industry professionals. “As always, it is our privilege to work with the talented team at ISE, CEDIA and the RAI. The
commercial value of a trade fair like ISE cannot be overestimated nor over-celebrated.” Tabatha O’Connor, CEO of CEDIA, commented:
“We’ve enjoyed an amazing ISE 2019! CEDIA chose this year’s show as the kick-off point for our 30-year anniversary celebrations and what an awesome week it has been. “Our professional development programme has exceeded expectations, with delegates from around the world taking advantage of the excellent and varied training opportunities on offer. A number of classes, including our new full-day Home Cinema Design Masterclass, even sold out – which was great. The free CEDIA Talks on our booth also proved popular and we were delighted to showcase CEDIA Award winning projects with support from integrators and industry brand members on the ISE Main Stage. “Above all, ISE is a great place for the CEDIA global community to connect not just with the many exciting, new technologies on display but with their industry friends and peers as well. We met with many new and existing international members on the CEDIA booth, giving us the chance to share progress on our three-year strategic plan and talk about the many initiatives we have coming down the pipe. We also welcomed over 200 guests to the Heineken Brewery for our annual CEDIA Party and 30th birthday cake cutting – a fantastic evening enjoyed by all. “The show has been a terrific success and we can’t wait for ISE 2020!”
ISE 2020 will be held at the RAI Amsterdam from 11-14 February next year.
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