NEWS
Hoover revs up support for British GT title hopeful
The appliance brand supported Mr Holland throughout the season, with Hoover branding featuring on his race car as he competes in the championship. The partnership is being used by Hoover to highlight the links between motorsport and the appliance industry, including engineering, reliability, precision and performance.
Jim McEwan, Managing Director UK & Ireland at Haier UK, said: “We saw an opportunity to get behind a British talent at an exciting stage of his journey. “There are clear parallels between motorsport and what we do at Hoover.
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In early September Hoover announced that it was backing British racing driver Thomas Holland as he targeted the British GT Championship title with two rounds of the season remaining.
Precision engineering, reliability and performance are essential to success, making this a natural platform to bring those values to life.” The sponsorship forms part of Hoover’s wider involvement in sport, while giving the appliance brand a platform to promote its focus on engineering, innovation and performance. Mr Holland finished in third place at the British GT Championship - GT4 Silver, in Donnington.
Bristol Appliance Centre unveils new brand identity
Independent electrical retailer Bristol Appliance Centre has unveiled a new brand identity and logo -designed to better reflect the business it is today while retaining the customer service and values that have been at the heart of Bristol Appliance Centre The new identity introduces a refreshed Bristol Appliance Centre logo alongside the strapline “Expert Advice, Exceptional Service”, with the retailer describing the change as: “New logo. New look. Same BAC.” Giles Pushman, Managing Director at Bristol Appliance Centre, said the decision to refresh the
“Our previous logo served us well, but we wanted something that better represents who we are today – a brand that feels more professional, memorable and meaningful to our customers. “This rebrand isn’t about changing who we are or what we do. It’s about creating an identity that better reflects the quality, service and values we want people to associate with our business.”
As part of the next stage, Bristol Appliance
brand followed the continued growth of the business. “As our business has grown, we felt it was time for our brand to grow with it,” he said.
Haier announces global partnership with UEFA Champions League
Haier has announced a global partnership with UC3, under which Haier will become a Global Partner of the UEFA Champions League from the 2027/28 season through the 2030/31 season. The four-year partnership, running from 1 July, 2027 to 30 June, 2031, grants Haier exclusive worldwide rights in the home appliances, televisions and commercial display screens categories across a range of UEFA club competitions, including the UEFA Champions League. The brand said the collaboration outlines Haier’s transition from a globally
recognised appliances company towards developing a deeper relationship with conusmers worldwide.
Centre is also preparing to launch a new website, which will bring the refreshed branding to its online operation.
“This partnership represents a key milestone in Haier’s global brand strategy,” commented Wang Meiyan, Vice President and Chief Brand Officer of Haier Group. “The UEFA Champions League brings together millions of fans around the world through a shared pursuit of excellence. Through this collaboration, we aim to bring the passion and spirit of champions closer to consumers’ everyday life, creating new possibilities through intelligent technologies.”
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