Advertorial GEEPAS
22
Geepas UK Builds Retail Momentum at INDX Homewares
G
eepas UK welcomed retailers, buying groups and industry partners to its stand at the INDX Homewares Show, held at Cranmore Park on 8-9th September.
The two-day event provided an important opportunity for the Geepas sales team to showcase the breadth of its range, introduce upcoming products and connect directly with both existing customers and prospective retail partners ahead of the crucial final quarter of the year. From heating and seasonal essentials to
kitchen appliances and personal care, the stand demonstrated the scale and variety of the Geepas portfolio. Visitors were able to explore products across multiple categories, speak directly with the sales team and discuss the opportunities most relevant to their individual stores and customer bases. The show received a strong response across both days, generating a high volume of new business conversations and allowing the team to connect with several major retailers. It also created opportunities to strengthen existing relationships, explore potential listings and gain valuable feedback from buyers on current and upcoming ranges. With Q4 fast approaching, seasonal products
formed an important part of the Geepas display. The brand presented a selection of heating appliances designed to meet
the growing
demand for practical and accessible ways to stay comfortable during the colder months. These sat alongside year-round small domestic
appliances, including products for food preparation, cooking and hot drinks. Personal care was another key focus as Geepas continues to expand its offerings within the category. The range attracted positive feedback from visitors looking for well-designed and commercially
accessible products that could support gifting opportunities during the Christmas trading period, as well as dependable sales throughout the year.
The brands wider kitchen portfolio also proved popular,
with retailers responding
positively to the combination of practical features, contemporary designs and accessible price points. Products were selected for the stand to demonstrate how Geepas can support retailers across several areas of
the home,
creating opportunities for broader ranges rather than individual product listings.
Having the full sales team at the show allowed visitors to discuss their requirements in greater depth, from new account opportunities and product selection to promotional planning an ongoing support. These face-to-face conversations remain an important part of the Geepas approach, particularly as the business continues to build its presence across UK retail.
Vinny Ibrams, National Sales Manager at Geepas UK, said: “INDX was a fantastic opportunity for the whole team to meet retailers from across the industry and demonstrate just how much the Geepas range has grown. We received some brilliant feedback on the stand and had a number of exciting conversations with both existing and potential customers. “With Q4 approaching, it was particularly valuable to showcase the strength of our seasonal, gifting and everyday appliance ranges. We came away with some very promising new business opportunities, and the team is now looking forward to continuing those conversations.” Beyond product discovery, the event gave Geepas team valuable insight into the priorities currently shaping retail. Affordability, strong visual appeal, practical functionality and dependable stock availability remain important considerations for buyers as they prepare for the busiest trading months of the year. The team also brought some friendly
competition to the stand with its “stop the timer” challenge, giving visitors the chance to win additional discounts on their product lines. The activity proved a popular way to welcome attendees, start conversations and add an interactive element to the Geepas experience. Following the positive reception at the INDX, Geepas UK will continue developing the new opportunities generated during the show while supporting retailers with access to a wide- ranging product portfolio, dedicated UK sales contacts and strong UK stock holding. Retailers who were unable to attend the show
can arrange a visit to the Geepas showroom at its Wolverhampton headquarters. Showroom appointments offer buyers the opportunity to explore the wider range, see selected products demonstrated and discuss relevant category opportunities directly with the team. To find out more or arrange a showroom appointment, contact Vinny Ibrams, National Sales Manager at Geepas UK.
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