September 2026
ertonline.co.uk
Bertazzoni’s Modern Series 90cm 5-zone induction hob. But perhaps the more interesting
development is what is happening alongside those familiar darker shades. Gold, in particular, is beginning to make its
presence felt. “Gold touches have grown in popularity over
recent months, too, and trim kits have been selling well across range cookers and cooling lines,” says Mr Whyte.
The power of the display There is another important part of this trend, and it is one independent retailers and kitchen specialists can have a direct influence over: what customers actually get to see in store. It is one thing seeing an unusual finish online,
but quite another being able to stand in front of it and see how it looks alongside other appliances. Bertazzoni believes the greater variety now being shown by retailers is helping consumers become more adventurous in the first place. “We believe, in part, this is being driven by
more variety in displays, so the retailers are demonstrating a wider selection of what’s available on the market,” says Mr Whyte. There has also been a shift in how colour is being used. Rather than choosing one statement appliance, Bertazzoni is seeing customers think about several products together. “There’s also been increased pick-up of appliance suites, with customers opting for multiple matching appliances rather than one statement model,” Mr Whyte explains. With Bertazzoni’s portfolio spanning cooking, cooling, ventilation and dishwashing, customers have the option of carrying the same design language across much of the kitchen. Despite consumers becoming more adventurous, black remains hugely important and Bertazzoni has continued to develop its range around it.
A new carbonio matt finish is now available
on its 90cm and 100cm-wide Professional Series range cookers, including the PRO106L2ECAT2 double-oven model. There are also all-black Master Series models, while the brand has expanded its hob offer with the 78cm Modern Series matt black induction hob (P784I1M30QP).
Bertazzoni Heritage Series Décor Set in Copper.
Rather than covering an entire appliance in a bold colour, smaller touches can provide contrast and give a familiar finish a completely different character. Bertazzoni’s Modern Series 90cm induction hob with TFT control (P905I1M37GT), for example, uses gold trim to add an accent to the appliance. Elsewhere, the Master Series 90cm double-oven stainless-steel range cooker (MAS95C2EXGC) combines stainless steel with gold knobs and handle accents.
The brand has taken that idea further with its Collezione Metalli décor sets for Heritage Series appliances. Available separately, the sets offer three different finishes that allow consumers to alter the appearance of knobs and handles, and have proved particularly popular with larger statement appliances. So, after several years of dark appliances dominating the kitchen, are we heading towards an explosion of colour? Perhaps not quite. Instead, the direction of travel appears a little
more subtle. Black is staying, stainless steel is enjoying something of a resurgence and the biggest changes may come through the finishes, textures and accents used alongside them. “We expect the resurgence of stainless and penchant for black will continue,” says Mr
Whyte. “In terms of future-gazing, we expect the uptick in gold will become more prominent.” For retailers, it means colour is becoming another useful part of the sales conversation. Specification, capacity and functionality will always matter, but customers are also thinking about what an appliance will look like in their kitchen for years to come. The big takeaway isn’t that one dramatic new colour is about to take over the MDA market. It is that consumers have far more choice over what their appliances look like – and they are increasingly prepared to use it. After years of the “black box”, there is finally a little more colour creeping back into the conversation.
Making a statement If there is one appliance brand that certainly isn’t afraid of colour, it’s Smeg. The Italian manufacturer has spent decades proving that appliances don’t always have to disappear quietly into the kitchen.
And it seems consumers are increasingly coming around to the same way of thinking. John Davies, Head of Marketing at Smeg
UK, says colour is becoming a much bigger consideration across the MDA market as people look to create kitchens that feel more personal.
“Colour is playing an increasingly important
role across major domestic appliances, as consumers look to create kitchens that feel more personal and expressive,” he explains. “We’re seeing strong interest in considered, sophisticated colour palettes rather than simply traditional white or stainless steel.” >>
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