CHRISTMAS GIFTING Home Appliances


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The smart choice this Christmas


SMART is a premier Small Domestic Appliances manufacturer that combines leading technology, design and value for money in all its products. Dr Sam Attia, the company’s Chairman and CEO, tells Jack Cheeseman all about how SMART has become the ideal gift brand in Europe today.


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panning UK and international markets, SMART works with many well-renowned clients including Harrods, Selfridges, Wayfair, Dunelm and other main distributors as well as some of the leading online platforms. Dr Sam Attia explains how SMART approaches new projects and what steps it takes to ensure its clients receive the best possible outcome; the company’s mission is another reason it can guarantee quality products and services to clients. “All our clients appreciate our unique and niche creations,” he says. “We have over 65 different products which we select from, producing a bespoke


demographic and client-centric requirement across all four seasons, giving particular attention to the gifting seasons such as Easter and Christmas. “Our mission is to deliver innovative products at the highest quality with the best price to the UK and international markets. All our products are functional, pragmatic, and most importantly, fun to use! And an ideal gift for all occasions!” A family owned company, Dr Attia talks about the internal culture within SMART and how this affects the quality of its products. He alludes to a physical and emotional connection between staff, as they all work hard together, to bring these creations to the market.


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