IFA 2022 Review
Can white goods save the world?
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“Eco this” and “recycled that” were the main talking points at IFA 2022, along with an intriguing detour of personalisation. Rachel Ogden reports…
Beko’s AquaTech washing machine
P
erhaps unsurprisingly, sustainability was still the buzzword on everyone’s lips at IFA this year, especially in the white goods sector. Using less energy, water and materials was as much of
a hot topic as it was at IFA 2019, but with more innovation to back it up. However, another theme emerged too:
that of personalisation, although
whether that lands as surely with consumers as the appliances that promise to save them money in the long run, remains to be seen.
What was just as noticeable was that there was much less talk of smart homes and connectivity – other than how it’s relevant to the topics of sustainability and adjusting to individual lifestyles. Which is something of a sea change – manufacturers appear to have shifted their use of connectivity towards these goals rather than bolting on features because they can.
Over at Beko, the move towards sustainability was writ large in its SaveWater technology in the dishwashers and washing machine/tumble dryer couple on show. SaveWater is much as you’d expect it to be: it’s all about reduced water consumption. The 16-place SaveWater dishwasher, which has already launched in the UK, does this by retaining water from the last rinse phase in the cycle. It’s then stored hygienically in the machine’s specially designed tank and re-used in the beginning of the next wash. This technology saves households 2.6 litres of water every wash when using the Eco program. Cleverer still is that the water in the tank is discharged after a maximum of 72 hours if the dishwasher is not used.
Saving water
As yet without a launch date is the SaveWater washing machine/tumble dryer couple: where water collected during the drying cycle (up to 5.2 litres) is fed directly into the washing machine to be used in the next wash cycle. And should you need only a washer, Beko’s new range has its own energy-saving feature, AquaTech. This premixes detergent with water about to be used in the wash and cascades it onto fabric at the start, boosting cleaning efficiency for shorter, less power-hungry cycles. The brand says this means you can wash an 8kg load in a mere 30 minutes – the sort of water and energy saving that can have a real impact for many households.
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