November 2023 ertonline.co.uk


Stoves Deluxe FreedomFLEX induction hob


“Over the next year or so, the shift towards induction hobs will be much greater as consumers become more educated on the practical and efficiency benefits that the fuel type can offer.


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“Induction ranges are favoured for being responsive, easy to clean and


efficient. It is a safer option for all members of a household, as there aren’t any heating elements or flames.


“Induction can also deliver a very high heat to rapidly boil water, yet can be gentle enough to melt chocolate directly in the pan without a bain-marie. Plus, the flat glass surface makes


Rangemaster’s Nexus range cooker with induction hob


it much easier and safer to wipe clean spills – during and after cooking – compared to gas or ceramic hobs.”


Glen Dimplex Home Appliances’ (GDHA), Steve Dickson, Head of Marketing, thinks that the increase of people working from home and the cost-of-living crisis has helped consumers re-discover their love of cooking – and in particular cooking more healthily.


Experience Smeg Its DCF02 drip filter coffee maker includes


Smeg have been continuing on with their big push to help consumers in the kitchen, it explains that more people have enjoyed baking their own bread and have continued to do this since the pandemic. Clare Edwards, from Smeg, explains: “The Smeg ovens have adapted with this and many of them have an integrated steam option to create the quality of the bread they would find in a professional bakery. “The same applies for coffee. We all


realised the cost of a take away coffee in the pandemic, but at the same time developed a taste for good coffee. We are also working from home more, so the need for good coffee during the day is important to many. Smeg now offers a range of coffee machines to suite every consumer and lifestyle.”


features such as; allowing your consumers to alter the coffee strength, it can keep it warm and it has the ability to delay start, for that day they do have to venture out. Ms Edwards explains that there are a number of reasons why consumers want to try home baking; one of these being that they want to control what they eat. “Also families struggle to find activities to


bring the family together. Cooking is one of those where everyone can get involved. She continues: “Cooking at home can be


more cost effective than going out for dinner or getting a take away, for example a pizza. The cost of ingredients are very low, and although the customer my wish to invest in the likes of a Smeg pizza stone, they would only need to make 10 pizzas at home to pay for the stone itself. “Space is also a premium, so we offer combined appliances so users can still have an oven and a microwave (SpeedwaveXL), an oven that is also a full steam oven (Steam100/100Pro) and if they want both the Smeg Omnichef combines all three.”


“This has led to demand for larger capacities and also more innovation and multifunction features across both built-in and range cooking, and also looking for that cost-effective and more environmentally friendly options. “In fact, induction range cookers are the only fuel sector still growing in value becuse they are environmentally concious cooking applainces,” he adds. >>


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Clare Edwards & Alice Snow from Smeg


Ms Edwards mentioned that retailers can use its Smeg 60cm ovens to help the consumer to picture the appliance in their homes. She continues by mentioning that Smeg’s combinations appliances, and its


3-in-1


Omnichef can be used to effectively melt chocolate and often hard ice cream without melting it – its Smeg Speedwave XL can also achieve this as well. “We host displays and product demos in our bespoke showrooms,” Ms Edwards says. “We also provide the option to host ‘Experience Smeg’ events in our retailers’ showrooms too using live Smeg appliances; for example, we have an exciting upcoming event hosted at the Coopers Home Appliances in Bath.”


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