ANALYSIS: ALL I WANT FOR CHRISTMAS Home Appliances
November 2023
ertonline.co.uk
Energy-saving 24
In the face of the escalating cost of living, consumers are evidently shifting towards more mindful and deliberate purchases when it comes to cooking products, and items like air fryers and slow cookers are just the ticket! Tower has invested in the development of multi-functional products tailored to meet these new preferences. We’ll soon see the launch of the Elite Air Fryer range; each model is designed to enhance kitchen efficiency, boasting functions such as baking, crisping, grilling, steaming, and more. Additionally, the brand is introducing new accessories for its air fryer ranges, including sturdy reusable silicone trays that ensure minimal mess. These accessories are great for cooking big meals, like a traditional Christmas Dinner, to separate food types while cooking; they could also be a great stocking filler for a budding Jamie Oliver or Nigella Lawson! “Air fryers are as massively popular as ever,” comments John Knight, Managing Director at ESG (Eurosonic) Ltd, the retail supplier of Daewoo and other homeware and electrical appliance brands.
“Thanks to social media, the trend for air fryer
recipes and resulting recipe books are helping to drive popularity even higher – so people aren’t just looking to them as a money-saver but also an essential piece of kit for their kitchen.”
The Hairy Bikers Sausage Roll Maker
Statesman’s SKAO11015BK Air Fryer. Top left: Tower’s Elite 13L Steam Oven
Mr Knight also mentions another great gadget that makes four sausage rolls at a time; the Hairy Bikers Sausage Roll Maker – it’s new for this festive season, and its cooking results are “fantastic”, he says. Elsewhere, Statesman’s 5-Litre Digital Air Fryer is another option, or there are 11 and 15 litre versions too coming equipped with a rotisserie fork and spit for roasting joints of meat; they can also prepare deliciously crispy chips with very little oil, yielding healthier results without compromising on flavour or texture. “Whilst they can be bought as a gift for friends, family or partners, people tend to purchase air fryers for themselves,” says Bluestem’s Nicole Durham, “particularly in the lull after Christmas when people think about
starting a health kick in the New Year!” For something a little different, Ariete’s Party
Time range (also distributed by Bluestem) is a great stocking filler, as well as a unique way to keep guests entertained. The Retro Waffle Maker makes both sweet and savoury waffles, while the Retro Popcorn Maker is perfect for movie nights! The Retro Candy Floss Maker brings all the fun of the fair and is suitable for both granulated sugar and hard candy. New for Christmas 2023, the Party Time Chocolate Fountain is sure to be a show- stopping centrepiece – perfect for parties or even just to keep the kids entertained! Users can simply add melted chocolate to the machine and there’s a choice of two heat settings to keep the fountain flowing.
Ariete Party Time Range
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