CONTENTS
4 NEWS: All change at the top for Haier Europe 6 NEWS: ERT Awards is back for 2024 with two new categories 8 NEWS: IT brand, Acer, moves into appliances market
12 COLUMN: Stu’s Views Part 2: Stuart Tickle looks at how electrical retailers can add value through custom installation
14 INTERVIEW: “I believe the opportunities for our members are incredible,” says Paul Tyler, CEO of CIH/Euronics, chatting exclusively to ERT about how the buying group is developing
18 ANALYSIS: FLOORCARE: The market is evolving as manufacturers suggest that robot vacuums could move out of the shadows and into the mainstream. Will McGill investigates
24 ANALYSIS: TV: Mini LED is closing the gap on OLED, but where’s the smart money going this year, wonders Steve May?
28 ANALYSIS: TV ACCESSORIES: Optimise your customers’ viewing experience with the perfect incremental sale
30 SHOPFLOOR: LOCAL MARKETING: “If only getting people into your stores was as simple as throwing a handful of breadcrumbs to a flock of pigeons,” writes Emma Louise Smith
32 SHOPFLOOR: ERT Award-winning Vama Living has created an extremely impressive high-end showroom with several key brand partners. Jack Cheeseman went to have a look
Contact us: Editor
Jack Cheeseman 01372 414 298
jackcheeseman@ertonline.co.uk
Publication Manager Steve White 01622 699 167
swhite@datateam.co.uk
Contributors to ERT this month: Stuart Tickle, Steve May, Emma Louise Smith.
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28 32
Assistant Editor Will McGill 01622 699 185
wmcgill@datateam.co.uk
Event Manager Charlotte Steadman 01372 414 299
csteadman@ertonline.co.uk Published by:
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ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016). Total net circulation for the audit issue: 6,000 (cover issue December 2016)
Views expressed by the contributors do not necessarily represent those of the publisher, editor or staff.
Media Director Paul Ryder
pryder@datateam.co.uk
Artwork Editor Claire Noe
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Features Editor Steve May
@SteveMay_UK 18 24 12
March 2024
ertonline.co.uk
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