March 2024 ertonline.co.uk


25 Samsung’s Glare Free demo. Right: Philips OLED+909 While this technique is still a work in


progress, consumers this year will still see AI benefits from Samsung’s third generation NQ8 AI processor, for its 2024 Neo QLED 8K flagship, the QN900D. Samsung certainly isn’t over OLED though. Its 2024 flagship S95D QD-OLED features Glare Free screen technology, a first


for the category. Glare-Free should


prove an easy benefit to demonstrate on the showroom floor. The approach dramatically reduces reflections from living room lamps or windows. For those that prefer a glossy screen, the brand has the S90D, available in a wide variety of screen sizes. Of course, MLA (Micro Lens Array) OLED


remains a major challenge to QD-OLED, with LG, Philips and Panasonic all fielding high- brightness MLA screens. LG will be combining MLA OLED with its latest AI processor, the Alpha 11 AI, on its Signature OLED M4, and flagship G4 TVs. The new silicon promises a big lift to both


sound and vision. New this year is Object Enhancing by Visual Perception, which uses pixel level analysis of frames to determine specific objects that can be enhanced, and AI Director processing, able to refine colours by analysing frequently used shades that convey the mood and emotional elements. The Alpha 11 AI processor will also bring sonic benefits. AI Sound Pro can reportedly create virtual 11.1.2 surround sound from a


TV’s in-built speakers. If a customer complains that they can’t hear the dialogue on modern TV shows, point them to LG’s Voice Remastering feature. This can be used to separate vocals from a busy soundtrack to better enhance the clarity of dialogue.


OLED upgrade


Meanwhile, Philips has already teased the OLED+959, its next flagship. Slated for a Q4 release, this 65-inch model will feature a new 8th Gen P5 AI Dual Engine processor, and upgraded META 2.0 (MLA) OLED panel with a META Multi Booster algorithm.


Once again AI is being employed to elevate image quality. The brand’s new AI Machine Sharpness V2 will use powerful new algorithms to deliver more realistic pictures. A Smart Bit Enhancement V3 algorithm will extend 8-bit video to near 14-bits precision.


The OLED+959 (right) will also boast an


integrated 102W Bowers & Wilkins 5.1.2 sound system, and a new Ambilight Plus system – which employs additional lenses to create a larger, more reactive halo of light. Philips picture guru, Danny Tack, told


ERT that the new OLED can deliver a peak brightness of 3,000 nits. It will be joined by the OLED+909 series, available in 55-, 65- and 77-inch screen sizes. It will feature an 8th Gen P5 AI processor, META Technology 2.0, four- sided Ambilight and a powerful 81W Bowers & Wilkins 3.1 sound system.


While OLED is very much to the fore with Philips, the brand does have skin in the Mini LED game. The PML9009 will come in 55-, 65-, 75- and 85-inch screen sizes, and will introduce an all-new Titan OS Smart TV platform. Titan is just one of several developments on the smart TV front we can expect this year. The new OS, which is also being supported by Currys/Dixons, features intuitive content navigation and curation.


Panasonic is similarly banking on a change of smart OS to bolster its sales. Out goes the brand’s My Home Screen OS, and in comes the Fire TV OS, all part of a far reaching deal between Panasonic and Amazon. Introduced at the Las Vegas CES, it’ll feature on Panasonic’s incoming Z95A and Z93A hero models, and will roll out across the rest of the Panasonic smart TV range later this year. >>


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