ANALYSIS: FLOORCARE Home Appliances
“However, the cordless market also 20
remains strong. These products are generally lightweight, and extremely easy to manoeuvre, so they appeal to a wide market. We are seeing these models move on in terms of their power, size, and their charge time as new products enter the market. We plan to expand our cordless range towards the end of 2024.” The Russell Hobbs RHHS4101 and RHHS5101 now give consumers the option to buy a brushless motor with much lower charge times and lower retail prices than previous years. While the RHUV7001 upright vacuum has an extra-large dustbin and a host of compatible attachments – to help deal with shedding pet fur and hair.
Russell Hobbs’ RHHS5101 vacuum.
It has also launched two new cordless
products which both have brushless motors, it explains that the power in its RHHS5101 rivals any other cordless vacuums on the market whilst fully charging in under two-and-a-half hours.
Squeaky clean Alternatively, Shark’s Head of Product Development, Katya Carman, explains that at floorcare has always been a top priority for the company as it pushes forward its technical innovation in the market.
She says an example of this is the Shark StainStriker to double down on stains and odours. Its appliance is ideal for homes with pets and can operate on carpets and rugs, stairs, sofas and upholstery, car interiors and pet beds.
The brand also offers its Steam & Scrub mop, which features Steam Blaster Technology as well as LED lights and a removeable water tank. Shark states that it is slimmed down and modernised, its LED lights reveal hidden debris and dirt, allowing your consumers to eradicate stains. Ms Carman comments: “So far this year, we have announced five new products in floorcare alone for the EMEA market. From entering a brand new category with the Shark Matrix Robot, to revolutionising our iconic Steam & Scrub. We are continuing to drive the floorcare market forward and challenge what is possible, whilst continuing to keep in mind that we are here to make people’s everyday lives easier and delight consumers across EMEA.” Shark’s Matrix Robot combines suction and Sonic Mapping, using 360 Lidar vision. It also features Matrix Clean Technology which thoroughly cleans floors from multiple angles, eliminating hidden dirt and debris. RKW says its latest product launches cater for consumers’ changing lifestyles. The Tower VL60 Nimblevac Anti-Tangle Cordless vacuum with Brushless Motor, for example, offers compact cleaning and powerful suction performance. Valentino Ricioppo, Floorcare Category
Director at RKW, comments: “Other compact designs
include our Tower AquajetPro
Hardfloor Cleaner and Tower AquajetPro Handy Cordless Spot Cleaner, which both offer convenience and versatility for cleaning around the home.” Tower’s AquajetPro Spot Cleaner has two water tanks to avoid reusing dirty water and the BLDC brushless motor ensures powerful
Shark’s Steam & Scrub mop.
Mr Ricioppo explains that it is important to showcase floorcare products effectively and this often requires a nuanced approach. This could be by giving precise details about the appliance and finding out what the customer’s pain points are before beginning to explain how the product solves them.
March 2024
ertonline.co.uk
Shark’s Matrix Robot.
and efficient performance that will leave floors pristine, while the cordless Hardfloor Cleaner boasts powerful 7.4V output to ensure fuss- free and seamless cleaning with up to 40 minutes runtime.
Tower’s T547002 AquajetPro Cordless Hardfloor Cleaner.
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