ANALYSIS: FLOORCARE Home Appliances
mobile apps that allow users to control and schedule cleaning remotely.” The manufacturer is launching its Beko PowerClean range to meet these consumer demands. It’s Cyclonstorm technology creates a powerful whirlwind of air for efficient dust separation. It’s All-InZone Station is an integrated charging and an auto dust station, which simplifies your consumer’s cleaning routine. Beko’s range also includes its bright LED Display which presents real-time information, including suction level, battery status and alerts for optimal maintenance.
18 Sweeping success
The floorcare market is evolving with manufacturers suggesting that robot vacuums could move out of the shadows and into the mainstream.
Will McGill uncovers the top vacuum contenders and discovers how to best showcase them.
H
aving a clean home is a top priority, for those of us who aren’t hoarders, and some people are even taking this a step further and making a living out of it. These
aren’t just people who are paid to clean homes but social media influencers who should now be referred to as “cleanfluencers”. One of the biggest online personalities is Mrs Hinch, who has 4.8 million followers on Instagram. This isn’t to suggest that your customers are
looking to become “cleanfluencers”, but who are we to crush their dreams? This could be a possible selling point. In recent years, many manufacturers have
entered into the robotic cleaning sub-category. These appliances provide effortless solutions for home owners.
Beko’s robot vacuum
“Our current Beko robot vacuum cleaner is the ultimate lightweight solution for stress-free cleaning,” explains Salah Sun, Head of Product Marketing at Beko. “With Wi-Fi Connectivity, 2,000 Pa Suction and four cleaning modes, it ensures a thorough clean with minimal effort. “This model boasts a 170-minute run time, automatically returning to its charging station when needed, and includes a mopping attachment with a sweep and mop function, and a 400ml dust tank.”
Beko has anticipated the floorcare market to witness a surge in advanced technologies, with the increase in demand for “smart and connected devices”. Mr Sun comments that brands are responding to the demands of consumers by developing appliances that require minimal effort. He adds: “These features include more powerful suction levels, scheduling settings, improved batteries, LED screens and mop attachments. Brands are also developing more advanced technologies in robotic vacuum cleaners, with many models coming with
Beko’s Smart PowerClean Pro
The company recommends that retailer’s focus on developing engaging in-store displays, expert assistance through trained staff, demo areas, and showcasing customer reviews.
Multifunctionality Over at BSH, its brand Bosch addresses the requirements from your consumers to provide them with products with “added value”. An example of this is multifunctionality. Head of Category – SDA at BSH Home Appliances, Novia King, comments: “A vacuum cleaner that automatically detects the type of floor it is being used on will adjust its settings accordingly for optimal performance. It’s clear that in the modern market, products that provide these kinds of additional advantages are becoming more and more desirable.”
Bosch’s Unlimited 7 Cordless vacuum with attachments.
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