ANALYSIS: FLOORCARE Home Appliances


February 2023 ertonline.co.uk


22 Samsung’s Jet Bot AI +


The rise of the robots! When it comes to the ultimate convenience for today’s busy homeowners, you can’t get any better than completely hands-free cleaning. Industry experts tell ERT that we can expect to see the continued rise of robot vacuum cleaners this year, as shoppers look for more intelligent products that offer the same end result as their manual counterparts. This year, Beko is launching a brand new robot vac. Thanks to Wi-Fi connectivity, it can be controlled and activated via a smartphone, and its Gyro technology and sensor means it can efficiently navigate any cleaning area to provide a more complete clean. The model also features a powerful 2,000 Pa Suction that conducts a deep and thorough vacuum; there are four suction modes to choose from.


And get this – when the robot vac runs low after


approximately 170 minutes of cleaning, it will automatically return to its charging station! For an extra fresh run through the house, the Beko robot cleaner also features a mopping attachment for hard floors, using only the desired water drop levels due to its smart mop feature. “Consumer’s habits and perceptions have changed in the past few years,” says Samsung’s Mr Harvie. “Although many people are cleaning more frequently, they’re also looking for more efficient products that get the job done faster, and they value having the most up-to-date technology that can handle today’s multiple floor types. “Last year we launched the Jet Bot AI +, one


of the world’s first robot vacuums with a Digital Inverter Motor and multi cyclone structure.” Indeed, the Bot vacuum allows users to experience intelligent cleaning without compromising on hygiene standards, as the active-stereo type 3D sensor accurately scans a wide area to avoid small, hard-to-detect objects on the floor. The 3D depth camera found on the vacuum – equivalent to 256,000 distance sensors – can precisely detect obstacles as small as 1cm to help prevent the unit getting stuck while on its rounds.


Demonstrating these product features in-store


can be a massively helpful sales tool; in fact, the floorcare category lends itself perfectly to that try- before-you-buy culture. “It really helps if there is space in-store for live displays where store colleagues can demo floorcare products on a variety of different flooring types,” adds Mr Harvie. “In


addition,


having an area where robotic vacuum cleaners can roam freely provides a great


talking point to engage with customers!” George Douglas, Category Manager, Homecare at BSH Home Appliances, believes that demo models are of the utmost importance. Speaking to the customer about their needs before prescribing a solution will help ensure long-term satisfaction, he says…


A ROIDMI display stand


“For instance, do they have pets? If they do, the specially designed Unlimited 7 ProAnimal nozzle is perfect as it features two rows of bristles that ensure almost all pet hair is removed.


“And letting the customer feel the weight of a vacuum is far more impactful than if they read about it,” says Mr Douglas. “Being able to hold the product and use it really brings its features to life.” However, Witt’s Mr Johnson disagrees somewhat, saying that instore POS and other silent sale tools are vital ingredients in attracting customers and trading them up to premium products. The company provides its dealers with stylish, custom- built display stands to highlight not only its latest models but also various accessories and consumables to encourage customers back into store. “Sometimes it is just not practical for retailers to constantly demo products if they don’t have the space,” Mr Johnson says.


“And while some brands in the floorcare space are now selling directly to consumers at discounted prices, and advertising to ‘buy direct from the people who make it’, ROIDMI continues to offer full support to the independent channel.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28