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News IFA 2021:


Get ready for the ‘full-scale’ return to Berlin White goods industry shows strong


support, pre-bookings “beyond expectations” Organisers also said that major and small domestic appliances brands have already booked more than 80 per cent of the show space. Pre-bookings are “well beyond expectations”, they said. “The past 12 months have completely redefined


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the relationship between people and their homes,” commented Jens Heithecker, IFA Executive Director and Executive Vice President of Messe Berlin. “We have seen a significant increase in consumer demand across many home appliances segments – large and small.” Manufacturers sharing their thoughts on the


The organisers of IFA Berlin have announced that the 2021 edition is set to take place as a full-scale, real-life show later this year on 3-7 September. Following last year’s “deliberately small-scale


special edition”, organisers said with the world on course to emerge from the pandemic, there is now “huge interest” from across the industry to congregate once again at Messe Berlin in Germany. “IFA Berlin is completely unique in its depth and


breadth of showcasing the global technology industry – from start-ups to the biggest consumer electronics


brands in the world,” said Martin Ecknig, CEO of Messe Berlin. “The message we hear from our industry is loud and clear: ‘Tech is back in Berlin’ and ready to meet with retailers, media and consumers – safely, but in real life.” IFA adds for the first time the Tech Up for Women


Conference and Berlin Photo Week as the global event expands its portfolio of exhibitions, keynotes, IFA Next for innovators and start-ups, SHIFT Mobility – the Future of Mobility, and the IFA+ Summit exploring the digital future.


September show included Volker Klodwig from BSH, who said: “IFA is one of our most important venues to showcase our innovations and product highlights. We look forward to exchanging ideas with guests, partners, media representatives and experts.” Meanwhile, Miele’s Dr. Reinhard Zinkann, said the


“unexpected boom” the white goods industry has experienced has been covered extensively – yet how it can shape a ‘new normal’ “remains unclear”. “The IFA trade show will remain our most important


exhibition and also what Miele stands for here – for inspiration and sustainability, digital convenience, lifestyle and cordial hospitality.”


Stuart Cook begins his retirement as he steps down from CIH


Stuart Cook has officially stepped down as CEO of the CIH buying group to begin his retirement, after 16 years in the role and two and a half decades with the group. Guy Kinnell is moving up from Deputy CEO to take over Mr Cook’s responsibilities. This comes slightly earlier than originally


announced, as Mr Cook planned to scale down to three days a week from September this year. However, he will still be available as a Strategic Advisor to the Executive Directors. CIH Chairman, Steve Scogings, spoke of Mr Cook’s


achievements over the years, including launching the Euronics brand in the UK in the year 2000 and establishing the Euronics Agency Agreement.


He also secured Blomberg as a Euronics exclusive


and orchestrated three SAP implementations that have “transformed the business”, Mr Scogings said. Mr Cook started working for CIH in May 1997 as a


Brown Goods Buyer. He was promoted in 1999 to Head of Purchasing and was asked to take on the role of acting CEO in 2004. The following year he officially became CEO. Mr Scogings said: “Stuart created Euronics.co.uk


well in advance of the internet shopping revolution, launched the online ordering system and opened our first trade show at the NEC in 2006. “He has supported members through the pandemic, and as a result, CIH has reported a surge in trading during 2020. We are in a great place, and


much of that is because of the vision, hard work and commitment that Stuart has shown to the business. “On behalf of everyone at CIH, I wish Stuart a long and very happy retirement.”


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