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April 2021 ertonline.co.uk


Within LG’s 2021 range comes its latest


intelligent processor, the Alpha 9 Gen 4 AI, which leverages deep learning to enhance upscaling, making content of any quality look picture-perfect on the large, self-emissive displays. The processor’s AI Picture Pro also works simultaneously to recognise onscreen objects such as faces and bodies and distinguishes between foregrounds and backgrounds to make each image more realistic. Mr Wetherill adds: “Screen technology is


always an area of focus, so shoppers will be eyeing up OLED and QLED sets and considering the respective costs and benefits with screen size in mind.”


Size matters “Last year we saw larger TV screens such as 65- inch become increasingly popular,” comments Arun Bhatoye, Head of Marketing at Hisense UK, “with consumers upgrading their current sets and some investing in a second TV – which saw a shift to more households having multi-screens.” And Dan Brown, Director of Operations at


Mitchell & Brown, agrees, saying an extensive range of screen sizes is very important: “We are finding that the consumer who has purchased one of our TVs returns to purchase another. We have all screen sizes, from 20 to 75-inch to cater for all needs.” Mitchell & Brown has just come out with its


latest KBL range – The Edge – with a near borderless bezel at 43, 50 and 55-inch screen sizes. “This range offers great picture, great sound and


great design that rivals any televisions on the market,” says Mr Brown. “We are always researching, developing and listening to our dealers.”


The cinematic experience Consumers today are increasingly interested in creating an authentic cinematic experience in the comfort of their own home. This requires not only truly realistic picture quality, but also premium sound quality as well. Sony says its new BRAVIA XR range (pictured


above) – powered by the Cognitive Processor XR – offers complete immersion. It goes beyond conventional Artificial Intelligence (AI) and divides the screen into numerous zones and detects where the ‘focal point’ is in the picture. “Cognitive Processor XR can cross-analyse an


array of elements at once, just as our brains do,” explains Nick Roos, Sony’s Product Communications Manager TV, UK and Ireland. “By doing so, all elements are adjusted in conjunction with each other, providing consumers with supreme realism and a natural sense of depth.” The processor XR can also analyse sound


position in the signal so the sound matches exactly with what’s on the screen. “It can also upconvert any sound to 3D


surround sound,” adds Mr Roos. “It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene so that users feel they are at the heart of the content.” Elsewhere, Hisense is once again focusing on


OLED technology in 2021 – with its A9Q model. But a new model this year is the U8GQ, which offers QLED with both Dolby Vision and HDR10+ resulting in a “top-notch” HDR effect of contrast, colour and brightness, says Mr Bhatoye. Another brand with new stuff out is TCL,


which unveiled only this month its new C Series TV. Comprising the C72 (below middle), C72+ and the C82, in various screen sizes from 43 to 75-inch, they feature Quantum Dot technology,


AiPQ and deep learning to deliver genuine cinematic, 100 per cent colour volume, made from over a billion colours and shades that are able to classify the type of content. On top of that, the C82 Series comes with 4K


HDR Premium, while the C72 and C72+ Series come with 4K HDR Pro, which is combined with quantum dot and provides a HDR experience. “Users can experience incredible picture detail


as the film makers intended,” comments Frédéric Langin, Vice president Sales and Marketing at TCL Europe. “The picture they see is as detailed as it is in the real world. “The appetite for sports, gaming and


entertainment at home will continue to increase,” he continues. “People want better products as they are spending more time at home, and to benefit more from quality content. “In terms of technology, 4K, smart, AI, big


screens, QLED, Mini LED and immersive sound are the main features requested by customers.” Meanwhile, there’s a new 2021 line-up of OLED


and LED TVs from Panasonic as it looks to further improve the immersive viewing enjoyment of sports, gaming and streaming, it said. First up, OLED. The new JZ1500, JZ1000 and


JZ980 series, providing a brighter OLED experience with its Master HDR OLED Professional Edition panels (on the JZ1500). All of these will feature the brand new HCX


Pro AI processor, enabling the new Auto AI picture mode. This accurately detects what kind of content is being viewed – for example, cinema or sports – and then automatically adjusts the picture quality accordingly. The manufacturer also announced three new


LED TV series: the JX940 series, the JX850 series, and JX800 series (seen bottom left) – coming in a huge range of screen sizes.


>> 25


LG’s A1 series OLED TV


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