CONTENTS 4 NEWS: IFA 2021: Get ready for the ‘full-scale’ return to Berlin

6 NEWS: New John Lewis own-brand targets money- conscious consumers

8 NEWS: Sharp’s Robert Woollard tells ERT about the brand’s latest home appliances range and how it hits the “perfect sweet spot” in the market

10 OPINION: It is clear that simply rolling out a 2019/2020 retail strategy won’t cut it, due to consumers’ changed realities. So think again, says Daniel Todaro from Gekko

11 OPINION: Lesley Rudd from Electrical Safety First explains why ‘right to repair’ needs to seriously consider the impact on consumer safety

14 ERT INTERVIEW: President of Polk Audio, Frank K. Sterns, talks to Jack Cheeseman about the company’s growing presence in the UK thanks to its standout voice-controlled speakers and soundbars in partnership with Amazon

16 ERT AWARDS 2021: Entries are open! Find out how you can get involved and read our tips for a top entry!

18 ANALYSIS: The audio market is booming. We tune in to hear how the landscape is changing and we sound out the features and functions of the latest products

24 ANALYSIS: 2020 saw the steepest growth in TV sales in the UK for over a generation. ERT looks at what this means for electrical retailers

28 PROFILE: ERT Award-winning retailer, Powerhouse, made some impressive changes during lockdown. We speak to Gavin Murphy to find out more

The team: Editor

Contributors to ERT this month: Daniel Todaro and Lesley Rudd.

Jack Cheeseman 01372 414 298

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Media Director Paul Ryder

Design Claire Noe

Publication & Event Manager Alice Kemp Contact us:

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ABC certification

ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016) Total net circulation for the audit issue: 6,000 (cover issue December 2016)


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April 2021


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