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CONTENTS 4 NEWS: IFA 2021: Get ready for the ‘full-scale’ return to Berlin


6 NEWS: New John Lewis own-brand targets money- conscious consumers


8 NEWS: Sharp’s Robert Woollard tells ERT about the brand’s latest home appliances range and how it hits the “perfect sweet spot” in the market


10 OPINION: It is clear that simply rolling out a 2019/2020 retail strategy won’t cut it, due to consumers’ changed realities. So think again, says Daniel Todaro from Gekko


11 OPINION: Lesley Rudd from Electrical Safety First explains why ‘right to repair’ needs to seriously consider the impact on consumer safety


14 ERT INTERVIEW: President of Polk Audio, Frank K. Sterns, talks to Jack Cheeseman about the company’s growing presence in the UK thanks to its standout voice-controlled speakers and soundbars in partnership with Amazon


16 ERT AWARDS 2021: Entries are open! Find out how you can get involved and read our tips for a top entry!


18 ANALYSIS: The audio market is booming. We tune in to hear how the landscape is changing and we sound out the features and functions of the latest products


24 ANALYSIS: 2020 saw the steepest growth in TV sales in the UK for over a generation. ERT looks at what this means for electrical retailers


28 PROFILE: ERT Award-winning retailer, Powerhouse, made some impressive changes during lockdown. We speak to Gavin Murphy to find out more


The team: Editor


Contributors to ERT this month: Daniel Todaro and Lesley Rudd.


Jack Cheeseman 01372 414 298


01372 414 299


Media Director Paul Ryder


Design Claire Noe


jackcheeseman@ertonline.co.uk


Publication & Event Manager Alice Kemp


akemp@ertonline.co.uk info@ertonline.co.uk cnoe@ertonline.co.uk Contact us:


General enquiries info@ertonline.co.uk Editorial


editor@ertonline.co.uk


To subscribe to ERT or change your subscription details, visit: www.ertonline.co.uk/registration


Or email: subscriptions@ertonline.co.uk www.ERTonline.co.uk for news, opinions, blogs and analysis Published by:


PM Group Worldwide Mansard House Church Road Bookham Surrey


KT23 3JG 01372 414299


Views expressed by the contributors do not necessarily represent those of the publisher, editor or staff.


© 2021 PM Group Worldwide. All rights reserved. No part of this publication may be copied, reproduced, transmitted, photocopied, recorded or stored on any retrieval system without the prior written consent of the publishers.


ABC certification


ABC total average net circulation: 6,000 (for the issues distributed between January 1, 2016 and December 31, 2016) Total net circulation for the audit issue: 6,000 (cover issue December 2016)


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April 2021 ertonline.co.uk


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