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Home Entertainment ANALYSIS: TVs


24 Screen time


Binge-watching boxsets and screening the latest movies has been one way to pass the time during lockdown. And a lot of people have invested in transforming their TV into a cinematic entertainment centre. So what’s new in TV tech and how will the market develop this year? Jack Cheeseman finds out.


T


he pandemic has had a weird and wonderful effect on the sales of consumer electronics. 2020 saw the steepest growth in TV sales in the UK for over a generation, according


to Futuresource Consulting. People were deprived of opportunities to enjoy holidays, dining out or the theatre and naturally gravitated towards the TV and diverted their spend both into sets and services such as Netflix and Disney+. “It is likely that above normal demand for new


TVs will extend well into this year,” Jack Wetherill, Principal Analyst for Home Electronics at Futuresource, tells ERT. “The delayed


European Football Championships in June/July and the Olympics in July/August will provide further motivation to purchase a new TV. “It’s worth noting that soundbars have also


enjoyed boosted demand,” he adds, “as a result of the lockdowns and these certainly enhance sporting events as well as movies.” Not forgetting, with numerous video streaming


services growing in popularity, there has never been so much content choice. Additionally, the rise of smart features within TV technology provides consumers with greater control over how they watch the things they love most. TVs that provide instant, convenient access to entertainment will continue to be favoured. But consumers constantly crave the latest in TV


tech and they value multiple options. In fact, there are a number of factors that drive the decision process. A recent nationwide survey by LG found that


millions of people across the nation (10 per cent) plan to spend over £1,000 on their next television, and that quality is the most important element (40 per cent) of a purchase.


Mitchell & Brown TV. At the top: Panasonic’s new JZ1500 OLED


Therefore, picture and sound quality remain a


top priority for consumers to ensure that their viewing experiences are as immersive as possible. This year LG’s TV line-up includes its


renowned and updated OLED range, NanoCell range and brand-new QNED MiniLED range. When it comes to picture quality, the South


Korean brand’s OLED range – its Z1, G1, C1, B1 and A1 series – as announced at this year’s CES, all boast self-lit panels that produce sharp, ultra- realistic picture quality with smooth, natural motion with a strikingly slim exterior design. The brand new OLED evo panel on the G1


series has been designed to deliver better luminosity for higher brightness and punchy images. Likewise, LG’s QNED MiniLED range will also appeal to those looking for an LCD TV, available in both 8K and 4K models. Lastly, the NanoCell range also offers a


selection of 8K and 4K models. NanoCell display technology employs nanoparticles to filter out colour impurities, resulting in lifelike images that further draw the viewer into their favourite movie, sports and shows.


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