The development came against a An Interview With...
In a wide-ranging interview with The Metal Packager, OLIVER GRAHAM, CEO of Ardagh Metal Packaging (AMP), reflects on trends that sparked the rapid growth of metal as packaging for the beverage industry.
He shares his thoughts on reaching net zero, AMP’s priorities in the short term amid an ongoing slowdown in the metal packaging industry, which he believes is set to bounce back. IRIS ARSIC REPORTS.
backdrop of remarkable growth for metal packaging, which saw distinct gains since 2019 on the back of the sustainability movement, rapid innovation, and a global pandemic. “A series of innovative products
ReboundPoised for a A separate listed entity within Ardagh Group
In early 2021, Ardagh Group, one of the world’s largest suppliers of sustainable metal and glass packaging solutions, announced its metal packaging business would become an independent entity within the group. AMP started trading on the New York Stock Exchange under the ticker symbol “AMBP” in August of the same year. Explaining the reason behind this move, Graham, who stayed at the helm of the group’s metal packaging business, says: “We felt that the value of AMP wasn’t fully understood by the market whilst wholly within Ardagh Group.”
in cans and the environmental movement’s revelations on ocean plastic waste changed the growth trajectory for the industry as we saw some big brands balancing their portfolios more towards cans. If we look at the growth rates for cans in 2019, there was 6% or 7% in Europe, 3%-4% in the US, and 10%+ in Brazil,” he says. Reflecting on strong growth in
metal packaging, Graham explains that for the US, a lot of innovation started going into cans. “It was also because sustainability was a feature, especially with young people. But it wasn’t just that. The can became cool, and you got all the branding on it, etc. Especially for us, we saw canned sparkling water growing and then we saw the big shift up with hard seltzers.” The growth in Europe, he
continues, “was probably more driven by the sustainability narrative, the recovery in Germany from poor deposit legislation in the early 2000s and continued switching – beer
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