OUR LADDERS HAVE THEIRAV UPS AND DOWNS.


• Strength and


durability tested 50,000 times


• Wide base on ladders over 3 metres


•


Strong material components and extra bracing


loads tested • New weight


• New test on slippery


ry glass surface • EN131 certified


GREEN TECH AND FLEXIBILITY


The insulation sector is getting set for further growth, as one manufcturer tells BMJ.


50,000 OF THEM. T


his year has generally been strong for the insulation sector, with increases in housebuilding and


stricter energy efficiency standards continung to drive organic revenue growth within the UK.


That’s according to Bon Dalrymple, international brand marketing leader at Superglass.


“Insulation is increasingly – and rightly – being treated by specifiers as the keystone of the energy efficiency performance of a building project” he says. “Green technology is very


on-trend, but it needs a building to be properly insulated to work properly. Superglass insulation is the green tech that enables all of the other green tech to perform to its full potential. Our insulation is made from up to 84% recycled glass, so it is as green in its manufacture as it is in its application.”


Technology


Ladder standards in the UK have changed. To download our Guide to EN131 or to see our EN131 testing video, visit youngmanaccess.com/EN131


o downlo ®


Dalrymple says that the leading growth technology in the sector is definitely glass wool insulation explaining that its flexibility in terms of application is key to closing the small gaps in a building’s envelope, through which heat can escape. “By closing these physical gaps, housebuilders can close the performance gap between the expected and actual energy efficiency performance of a building.”


Over the next 12 months, Dalrymple believes that the industry will see house buyers becoming increasingly aware of the lifetime cost of ownership of a property, so that good


energy efficiency performance is only going to attract increasing focus. “As the UK and devolved governments set ambitious net zero emissions targets (2050 by the UK and Welsh Governments and 2030 by the Scottish


Government), big changes will


have to be made to achieve them, but one of the simplest and most effective steps is ensuring homes are well insulated” he says. “The simplest way to reduce energy consumption is to remove the need to heat homes.


Superglass is currently investing £36m in redeveloping its


manufacturing facility in Stirling that, once complete, will double the output of the old plant. “As well as the physical changes


Superglass’ production facility, we also have a number of innovation projects in the pipeline to further improve product performance. We believe our product is already at the apex of the industry, but we are always looking for improvements” he adds.


“The roll-out of our new-look packaging is complete – and we think it looks great and the response we’ve had from the industry echoes that. Our bright, new, colour-coded packaging is designed to make it easier to pair a product to its application. The design employs simple graphics to show each product’s features and benefits while the strong colours make sure they’re easy to find and identify.


“For as long as I can remember, trade products – particularly within construction – have only ever considered branding and packaging as an afterthought. “Our new visual identity,


however, applies the principles of branding and marketing, that consumer products do so well, to our insulation. Like all construction product manufacturers, we take great care in making our product, so why shouldn’t we echo that in their presentation?


“The new Superglass packaging is the latest development in a programme of improvements we’re making to our products, processes and service.


“It’s all part of our innovative approach to insulation we call


www.buildersmerchantsjournal.net September 2019


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52