TRADING SNAP TO IT
Anjali Sooknanan talks to a company helping merchants to find trade customers, and those customers to get the products they need from their nearest merchant.
W
hile having the right parts is crucial for tradespeople, supply runs often result in laborious hours spent sourcing
the part, driving to retrieve the part, finding parking (and paying for it), and finally making the purchase. For this reason, Snap-It has developed a system that offers on-demand deliveries for tradespeople.
Described as ‘A solution for tradespeople, designed by a tradesperson’, Snap-It was founded by Viktor Muhhin, who worked as a plumber for 15 years and started the business based on his own experience. “This inconvenience creates inefficient workforces, significant losses in revenue, and most of all - a lot of headaches,” he says. “I wanted my team to be focused on the job at hand and not on supply runs, so I decided that I would do supply runs for the team while they remained on site. Acting as a personal shopper, I noticed that jobs were being completed quicker and customers were loving it.”
Muhhin adds: “I was onto something. On- demand deliveries for tradespeople, increasing their billable hours whilst enhancing their operations and most of all - happy customers! Snap-It was born.”
Ordering simplified The London-based business’ mission is to digitise the experience of ordering supplies for tradespeople. Orders are placed on the Snap-It app and sent to the closest merchant to the tradesperson. The merchant can either accept or decline the order on their Snap-It tablet. If accepted, the merchant prepares the order for collection and an assigned courier delivers it directly to the tradesperson.
Benefits to merchants Snap-It currently works with 90 plumbing and heating merchants, including City Plumbing, MP Moran and Lords Plumbing and Heating. One of the main benefits of using Snap- It’s service is the acquisition and retention of customers. When the tradesperson is
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looking to make a purchase, Snap-It assesses merchants according to distance and product availability. If a merchant is listed on Snap- It’s service as the closest merchant and the merchant offers that particular product, the merchant will get that sale.
Muhhin says that Snap-It boosts the visibility of a merchant’s business, particularly in the local area, and expands the customer-base. In effect, he argues that Snap-It functions as a new marketing channel to broaden a merchant’s customer reach and increase sales revenue.
Snap-It’s USP is a 30-minute delivery time, and it partners with local merchants. Due to the convenience of the service, tradespeople are more inclined to use Snap-It and as a result purchase from the businesses who are signed up. Muhhin says: “Customers are not having to wait a week for boilers to be fixed and our partnered couriers and merchants are generating incremental revenue. It works for everyone.”
Delivery options
As well as relieving merchants of the operational pressure of managing a delivery service, merchants also have access to a wide variety of vehicle types and sizes. This means that order sizes are not restricted, allowing you to sell more stock. Snap-It also allows merchants to manage orders more efficiently. Snap-it provides data on missing sales and market trends to merchants so you know what to stock. Via the Snap-It tablet supplied to merchants, users also have the control to either accept or decline the order, as well as keeping a log of orders through the digital receipt system. Snap-It is currently targeting London-based plumbing and heating merchants. Liliana Teixeira, head of marketing at Snap-It, says: “We are trying to raise awareness of Snap-It and how it can benefit the industry. For tradespeople we want to show how we can save them time, and for merchants we want to show how we can increase their sales revenue using our services.”
www.buildersmerchantsjournal.net September 2022
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