INSULATION
temperatures in excess of 1000°C and achieves the highest Euroclass A1 non- combustible reaction to fire classification. Its fibre orientation and increased density also help to trap sound waves and dampen vibrations, significantly reducing outside noise when used in an external wall.
with other popular insulation types such as glass wool for example. With these new products, installers can get an improved level of thermal performance for stone wool, with all the added benefits that will really appeal to their clients and of course, easy fitting. For ongoing energy saving for example, insulation must maintain its thermal properties. ROCKWOOL stone wool insulation is built for the long term with independent research showing it remains effective for the life of the building and as our slabs have a high density semi rigid composition, will not slump or sag in the cavity.
Stone wool is also able to withstand
Q: How can customers spot the new products? A: We’ve updated the packaging for the ROCKWOOL Trade Range using graphic devices and symbols to make it easier for customers to recognise what they need. As part of this change, customers will see the different lambda ratings displayed, so if a customer needs better thermal performance, look for the ‘32’ lambda.
Q: How are you supporting the launch of the new products? A: There’s a multi-channel marketing campaign to support the launch of Thermal Insulation Cavity Slab 32 and Thermal Frame Slab 32 including print advertising, social media support and of course, updated point of sale. As our merchant sales team is on-the- ground and across the UK, they will be visiting customers to share more details and help set up fresh displays to raise awareness of the new products.
We’re also refreshing our ROCKWOOL
Demonstration Experience Truck, which merchants can request to visit their branch to help customers and staff learn more about NyRock technology. BMJ
November 2022
www.buildersmerchantsjournal.net
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