Merchants can help customers to improve performance and add kerb appeal with the help of premium products, as BMJ finds out.


hen merchant teams are asked about premium housing projects,

the opportunity to raise the roofing standard should not be missed, according to Nick King, area account manager at Klober. “When it comes to premium housing projects, the roofing element of the project can still often be treated as an afterthought. It is a missed opportunity to not invest in the roof, however, as there is a huge difference in quality across the market,” he says.

King believes that the longevity and protection that a secure, weatherproofed, and well-ventilated roofing system provides cannot be undervalued. Additionally, when choosing to go premium, there will be a much greater choice of materials and aesthetic possibilities in order to boost kerb appeal.

He says that merchant teams should consider products which can provide a number of different solutions for an array of roofing applications, and demonstrate how merchant customers can benefit from specifying added- value products.

Enhancing airflow “For roofing projects with additional ventilation

requirements, merchant teams can suggest opting for colour matching services of tile vents for a seamless finish, in fact this is a service that Klober offers. There are many different colours and styles depending on the roofing application, including those which follow the contour of the roofing tiles to provide an uninterrupted roofing-line.”

It is also important to ensure compatibility with energy

efficiency technologies, such as Solar PV panels, King adds, as this is where solar compatible roofing tile accessories come to the fore. “These allow cables and water pipes for solar panels to pass through the roof without compromising the water tightness or the aesthetics.”

The traditional usage of mortar to seal vulnerable areas of the roof, such as around the verge, will more than likely lead to cracking in the future, so King says it is worth investigating dry fix techniques instead. “This is an opportunity for merchant teams to demonstrate product knowledge and point out how a dry verge unit is very low maintenance, while mortar can degrade over time dry verge systems retain their quality for years to come,” he explains. ”Diverting from traditional lead-based flashing roofing products is another option to suggest in order to help merchant customers prioritise safety and decrease the risk of theft and associated damage. This is in addition to reducing installation time when protecting junctions between the wall and the roof from weathering.”

Klober’s Wakaflex product is one example of how materials innovation is improving the selection of roofing products available to merchant customers. King says that Wakaflex offers a non-toxic and flexible solution, which can easily be stretched and moulded to use on abutments and chimneys.

“It is lighter than traditional lead flashing and is able to self-weld without the use of adhesive, so it is very easy and neat to install. Wakaflex is also a more cost-effective option when compared to lead-based flashing November 2020

Marley offers hand- made evolution

Marley has launched an enhanced Ashdowne clay handcrafted range, following manufacturing innovations. Thanks to advancements in processing technology, the new Ashdowne tiles feature subtle distressed edges and irregularities, replicating a hand- made tile aesthetic.

products, which demonstrates how specifying superior products doesn’t always have to come at a premium.”

Hitting the right pitch For membranes that are required for low-pitch roofing applications, King adds that it is important to choose products that have been specifically developed to precisely deliver solutions where other membranes can’t. “This needs careful product selection, in order to solve the challenges represented by low pitch roofing, such as water collecting and the increased likelihood of water ingress,” he says.

A premium product such as Klober’s Permo Extreme, caters for pitches as low as 12.5º for profile tiles, 15º for slates and 22.5º for plain tiles. King points out that, in turn, this actually makes it possible to install roofing tiles below the recommended minimum pitch. “Permo Extreme is also much stronger than the average underlay on the market, in order to greatly reduce the risk of ripping and tearing whilst installation takes

The evolution of this popular tile enables contractors to achieve a unique, hand-made look, with all the benefits and cost effectiveness of a machine- made clay tile. In addition, the Ashdowne range is fully compatible with the Marley full roof system, complemented by a range of fittings and accessories, and covered by a 15-year guarantee.

Marley’s Ashdowne handcrafted tiles have variegations and distressed edges, giving each one a unique character. Available in two colour options - Ashurst and Aylesham Mix - the tiles can create the warmth and character of a traditional hand-made roof.

place. This strength helps to save time on-site by reducing the remedial work required to patch tears,” he says.

Why premium? While keeping to budget will always be a primary objective during the building process, King adds that it is important to realise that value-engineering of products to make initial savings, will not necessarily provide greater value in the long run. “Merchant teams are therefore in an excellent position to discuss the plethora of options and support customers to make the best decision, all with the help of manufacturers like Klober.”


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