trends and to suit all customer types and tastes, while also offering a range of delivery options to meet the needs of merchants. “Not only are our sales staff regularly recognised for “going the extra mile” to support our merchants but they are fully committed to delivering excellent service on a daily basis. They work closely with them to help identify key trends in their areas and align our product offering for maximum impact.
Merchant support
“Our marketing support is also aimed at maximising sales for the merchants. We do this by a variety of mechanisms including equipping them with Point of Sale to display our products whilst bearing in mind the space and type of paving they will be selling. “Our in-house merchandisers have the eye for detail required to create and maintain outstanding displays, from displaying products on Point of Sale, to creating designs for both floor and walling displays, giving the end customers the opportunity to see the paving at it is best. Floor displays in particular enable customers to see what they can
achieve in their own garden spaces. “In addition to displays, our top selling merchants receive personalised brochures each year including their logo and branch information. This brings Global Stone and merchants even closer, showing a strong unity for the end customer buying our paving products.”
Cullis says the company is continually developing the website which displays images of all the products both in swatch and lifestyle format to guide and inspire the landscaper and the end user. BMJ
March 2021
www.buildersmerchantsjournal.net
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