TRANSPORT


SEEING IS B Why merchants have the edge


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still prefer more traditional methods has highlighted that tradespeople sales, recent research by Van Vault espite the general increase in online


of buying equipment.


Research by Van Vault, the supplier of in- vehicle secure storage, has unveiled insight into the purchasing habits of its trade customers. The recent survey, covering a number of


trades, including builders, electricians, plumbers and carpenters, showed that when buying secure storage solutions for their van, the preferred choice is to purchase in-store from a


per cent year-on-year, currently running at 17.6 Statistics) online sales in February were up 9.4 to latest statistics (from the Office for National retail sales has steadily increased. According In recent years the overall value of internet merchant.


being the first choice for tradespeople, rather against the current retail grain, with stores Van Vault, revealed that merchants are going Despite this, the study commissioned by 1.19 billion pounds. per cent. Online sales have reached a value of


Vault based its independent research on 300 that store and secure tools in vehicles , Van As the UK’s number one brand for containers than online.


i


purchase goods from national brands such as retailer. With 38 per cent claiming that they solutions in-store from a local or specialist participants prefer to buy secure storage The survey revealed that 41 per cent of interviews with tradespeople.


i i h d l 40


do sto rep wh


BELIEVING e over online


sur rath con Wic


her than in-store, these results were certainly nsumers currently preferring to shop online ckes or Screwfix. With 51 per cent of UK


prising, but not unusual .


When it comes to buying secure storage – ich is driven by a wide range of issues from placement to theft, and from needing extra rage to getting a new van – often tradesman their research online first before making a


W visit


pro wit loo qua in-s to a visi is d T


can


visu and Gro D


oduct, storage capacity and the tools that it th a better understanding of the size of the oking at a picture online. They are provided ality of manufacture as opposed to simply store. This is because it is easier to see the actually see the product before purchasing bility in-store are important as they want done to look for product information, but The research showed initial online research t to store to purchase.


in t sale env disp H


see ma it a this “


turn sales for other product types. es but also sparked other conversations and vironment and has, without doubt increased play is quite striking in the trade counter He says: “Having a product physically on ual merchandising is important. d a Van Vault distributor, insists that good oup Supplies, a merchant in Peterborough Danny Hudson, managing director at Heat n hold, if they see it in-store.


king it an easier sale than if it were simply nd feel the quality of the materials used, s type of purchase when they are able to see “Customers feel more comfortable making


f l f bl ki


Deborah Hunt, marketing manager at Van en in a catalogue.”


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with advice. Our report found that 38 per play when it comes to providing customers Vault, adds “Me


and 1 in 4 seek expert advice from a member stores for recommendations and information cent of tradespe


expert advice from a member mmendations and information eople rely on merchants / r report found that 38 per mes to providing customers erchants have a vital role to


merchants can support their customers in the “That is why at Van Vault, we ensure of staff.


“Our research shows that leading brands, information. of mind – provid want – security, f best way possible


Vault is the UK’s Celebrating its changing shoppi retail customer b such as Van Vaul


f i


upport their customers in the t Van Vault, we ensure


ing extensive and in-depth functionality, quality and peace e and respond to what they


products, each designed for use in different brand offers a range of eight vehicle storage for storing and securing tools in vehicles. The


d securing tools in vehicles. The


range of distributors across the UK. site secure storage which are stocked by a types of vehicles,


BMJ www.buildersmerchantsjournal.net


tors across the UK. ge which are stocked by a , as well as a selection of on- esigned for use in different nge of eight vehicle storage ecuring tools in vehicles. The premier brand of containers s 21st anniversary this year, Van ng habits of the trade.” base whilst responding to the lt need to invest in their shows that leading brands,


ntsjournal.net May 2019


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