DOORS & WINDOWS
QUALITY OPENS DOORS... A
How can merchants continue to deliver high-quaity service to their door customers in the face of an increasingly difficult market?
midst times of uncertainty surrounding the future of the British economy, the door market is growing increasingly difficult. Whilst trends within the sector continue to develop, along with styles, design and aesthetics, it’s crucial to note the importance of quality, performance characteristics and reliability.
In an overly-saturated market, combined with the worry surrounding trading with Europe, there appears to be a tendency to reduce price points. As a result of this, quality often follows suit. This means that whilst products are temporarily more affordable, they are also of a lower quality, which can significantly damage the end user’s overall experience.
Matthew Speck, sales director at XL Joinery, says that by opting for products that are of a higher quality, at a slightly higher price point, merchants will be able to guarantee enhanced performance characteristics as well as long- term results, meeting the customer’s needs and, hopefully, guaranteeing repeat business. “Performance characteristics that merchants should look for when considering premium doors should include:
“1. Enhanced heat-retention - by supplying doors that offer enhanced heat-retention, rooms within the home are kept warmer, offering an added benefit to the customer. “2. Improved sound-retention - by locking sounds into each room within the home, a
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premium product is able to offer privacy and little disturbance.
“3. High quality material - by ensuring products are constructed of a solid, high quality material, merchants are able to offer their customers long-term benefits, resulting in a more cost-effective and long-standing option,” he says.
Service with a smile However, it’s not just the quality of a door that is important in today’s marketplace. Speck adds that merchants also need to consider the service of the company that they choose to buy from. By purchasing products from a company that is trusted within the industry, merchants are also able to have peace of mind in the fact that queries will be answered and materials will be delivered within the timescale.
“Stock-holding is another key factor that needs to be considered, as it is crucial for merchants to deliver punctual service and complete projects within the customer’s timescales” he says. “By opting for a manufacturer that provides reliable stock availability, merchants will be able to deliver products within an appropriate time frame, reducing the likelihood of delays and setbacks. “As we are getting further into 2019, trends are continuing to emerge within the door market and customers are up to date on the latest innovations. Therefore, it is important for
merchants to stay one step ahead and provide a range of both classic and trending products.” One particular trend that Speck says is becoming prominent this year is the rise in coloured doors, as well as the influence of social media through the popularity of ‘Instagrammable’ doors, both internally and externally. “Merchants are able to benefit from this latest trend by offering a range of both classic and coloured doors, in order to ensure that they cover all areas and preferences for the customer” he says. “Therefore, opting for a manufacturer who provides both timeless styles, as well as coloured options, merchants are able to easily satisfy their product offering.”
Pick of the price
Speck says that it is crucial for merchants to offer multiple products that fit within the customer’s price range. “By opting for a manufacturer who offers a tiered range, merchants are able to gain easy access to a wide range of products suitable for various budgets all under one roof” he says. “Overall, it is important for merchants to ensure that they are not compromising on quality when purchasing doors. “By opting for premium products that offer a variety of performance characteristics and long-term reliability, they can continue to provide a seamless service for their customers and encourage them to keep coming back.” BMJ
www.buildersmerchantsjournal.net May 2019
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