DOORS & WINDOWS
KORNICHE LIGHTS THE WAY FOR ROOF WINDOW SALES
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t’s all in the engineering. This is according to Richard Gaunt, chairman of roof light, bi-fold and conservatory specialists Made for Trade, explaining the rationale behind the company’s new roof-lantern system Korniche. The product is highly engineered to be easy and quick to fit, leading to benefits for installers, builders and, of course, merchants. That doesn’t mean that there have been compromises on quality, Gaunt points out. “Far from it. We have spent years investing in the engineering technology that means this really does offer a quick-fit, quality install, benefitting the users, the installers and the stockists,” he says.
Products supplied nationally are the Korniche all Aluminium Roof Lantern ,the all-Aluminium Visafold 1000 Bi-Folding Door and the Synseal Global Conservatory Roof System. Aanco UK ltd is the company behind Made For Trade and has been around for over 40 years in the home improvement sector.
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Fiona Russell Horne meets a company that is intent on disrupting the roof light and conservatory market with a product that is easier, quicker and more reliable to install, whilst offering merchants new scope for profit margins and new sales opportunities.
As part of Aanco, Made For Trade designs, manufactures and supplies exclusively to the home improvement industry and, importantly, Gaunt stresses, does not market and sell directly to the homeowner. “This means we have no conflicts of interest with our trade partners,” he says.
Gaunt says the Made for Trade mind-set is to be different. “We are determined to offer the best products at the lowest prices. So our focus is challenging the norm, engineering products with innovation and raising the bar with new ways of
doing things. The building industry right now has a real skills shortage so with any new product for this market place we give a lot of consideration in the design brief to deskilling the installation operation, making it quicker and easier thus saving time on site which in turn reduces project costs for the homeowner or builder.” Rather than a one-size fits all approach, Gaunt says that Made for Trade’s view is that each new project has to be an improvement on what has gone before. “Yes, price to the end user is a key consideration, and this involves
www.buildersmerchantsjournal.net May 2019
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