WORKWEAR


WORK HARDER MAKE WORK WEAR


How to make the best of workwear from a display and storage point of view.


W a


alk into a builders’ merchant 10 years ago and you would rarely s


purchase; the chance to get their customers to something they had hitherto lacked – the impulse it holds: Work wear has brought merchants a lot of independents have realised the potential the last decade, the big chains and


see any work wear or PPE. But in t


they could grab that much needed new jacket, things have changed. “Now, all of a sudden, merchandising specilaists Filplastic points out how Paul Taylor, managing director of display and pick up their work wear and PPE. and brickies had to go to specialist suppliers to Prior to this, jobbing builders, plumbers, joiners buy more than they came in for.


their building materials pair of boots, gloves or


. It was a win-win for both hard hat while picking up


opportunities for merchants to highlight their own However, he adds that it can reduce the products as it helps drive brand awareness.” supply merchants with branded displays for their Manufacturers, understandably, will be happy to kiss goodbye to those precious impulse purchases. they are obvious and in easy reach, merchants can products is all about in-shop positioning. “Unless Taylor says that maximising returns from these merchants and the trade” he says.


keep it under your own brand. Doing this will increase your chances of securing impulse purchases and counter, or as near to it as possible, so customers have to pass it to order and pay for materials, and workwear displays, create an area for clothing between your most pop “So, to make the biggest impact with your brand.


securing impulse purchases and er and pay for materials, and ular products and the trade


will help secure your brand in the minds of your customers” he says. t


gra T


The key, Taylor continues, to securing impulse purchases is to display the clothes in a way that abs the customer’s interest. “Okay,


enable that feature to be effectively displayed. If it is a premium product with n them c Manne get cu


stomers thinking about how worn out their jacket or boots are. , so you’re not selling high fashion, but seeing new products will ing impulse purchases is to display the clothes in a way that


ew lines that have a unique or innovative feature because they can help your clothing line stand out. They are particularly useful equins are yet not widely seen in b


that ha WORKW KWEAR


Wire When


as just come out, so much the bett e that feature to be effectively disp


e baskets it comes to smaller items or those wrapped in cellophane, plastic- AVA


SPRING/SUMMER 2019 CATALOGU E


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AILABLE NOW /


W ! /SUMMER


themse the ba coating and th Filplast covere


storag shop s layout “The


Boot


try the contin jackets of the


g means clothing cannot be snagged, marked or damaged by he company still sells a lot, such is their versatility. The plastic tic started life supplying these baskets to the trade 25 years ago ed wire baskets make the perfectin


ey make the perfect solution for companies that change the elves when reaching for an item. sket, and, more importantly, staff


shelving, and they are stackable, so of their shop frequently, as they c


o they don’t take up a lot of an be hooked on to existing ompanies that change the


make s differe


inspira you th display Slat


to request your copy tod Call 0114 273 8349 or E-Mail sales@


@psf.co.uk day


ation, visit a big, high street sports store and see how it’s done. ink your footwear section needs a kickstart and you’re looking for ys. They are common in a lot of retailers, Taylor points out. “So, if wall shelves are a versatile and flexible way to create footwear ent products, or else you’ll be left footing the bill for unsold stock.” sure it is visible and there’s enough space for customers to try out clothing area, customers may think you don’t stock them. So, s and hard hats, so unless your footwear section adjoins the rest ues. “Protective footwear is as much a part of PPE as high-viz em on, but that’s no excuse for putting them out of sight he ts need more space than other clothing lines so customers can e space.


tting them out of sight he othing lines so customers can


Work


walks ensure display But


34 k wear that works for you


few pr Work w


wear has lots of potential for builders’ merchants and is one of the


e your work wear range works hard for you, and your footwear ys are in the right place and organised in the right way. This will to maximise this potential, make sure your clothing and footwear roduct ranges that can lead to impulse buys.


out of the shop. BMJ www.buildersmerchantsjournal.net May 2019


and customers cannot cut ged, marked or damaged by heir versatility. The plastic kets to the trade 25 years ago ng solution, Taylor says. In fact, e wrapped in cellophane, plastic-


ter.”


layed. If it is a premium product ovative feature because they out. They are particularly useful builders’ merchants, so using n out their jacket or boots are. , but seeing new products will y the clothes in a way that


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