products for their projects which could increase their repertoire.”
Damp believes that those builders merchants that embrace brands’ new digital and social media advertising example of this is our new Gorilla Glue ‘Meet the Merchant’ Facebook campaign, where independent builders merchants are highlighted, on a weekly basis. The opportunity for merchants to interact with our social media audience opens the door to a new audience for them, and sales potential is further increased when brands are signposted in-store and linked to their online communication,” he says.
To really make a difference, there are some common sense yet essential steps that builders merchants can take to maximise sales – ensuring that all staff are aware of brand’s marketing campaigns and that the branches are fully stocked up on product, ahead of activity like TV advertising campaigns. need to help consumers make the connection with the advertising campaign, when in-store,” Damp looking for is key, and when combined with support and advice from knowledgeable sales staff, this can win, for the brand, for the retailer and for the consumer. We would advise that retailers group adhesive products together, on shelf, by product type and
Everbuild lends a Hand
a new multi- use barrier cream from provides protection against any wet or dry contaminants. It helps stop the skin from absorbing harmful
substances as well as protecting against abrasion. .
packed into printed counter display boxes.
www.everbuild.co.uk BMJ June 2017
The opportunity for merchants to interact with our social media audience opens the door to a new audience for them, and sales potential is further increased”
“
TV recall to the product in-store so reinforcing the brand awareness,” he have a small footprint so dont tae up masses of selling space.”
When brands also invest in research into innovative and high quality new product development that is, in turn, then supported by heavyweight marketing campaigns, it is an opportunity for stockists to achieve strong margins, when they take those new products on board, Damp believes.
When a brand with a strong identity, like Gorilla Glue, invests in advertising, Damp says it makes snese for stockists to themselves invest in additional marketing opportunities to connect with the consumer even further.
Gorilla islands are the perfect example of how to help consumers link the
product and are willing to pay more for a durable and reliable product that enables them to complete their project successfully and swiftly,” he says. and adhesive technology develops, we will continue to see the number of adhesive products increase. Builders merchants need to ensure that consumer confusion is prevented by selecting only the best products for their customers and keeping ‘how to’ messages clean and simple. The builders merchants that grasp this will see an increase in sales, due to easing decision making for their customer.” Damp believes that with more brands launching successful new products and supporting thouse launches with marketing campaigns, it is those builders merchants who get on board and work with the brand to maximise the opportunities available to them, who
SoluGuard stops mould and rot
SoluGuard Mould & Rot Treatment use colourless wood preservative that protects untreated outdoor timber spray or brush, it penetrates deeply into wood following application. It is ideal for protecting fences, decking, sheds, furniture and wooden buildings from the effects of against wood- destroying and wood-discolouring fungi.
www.safeguardeurope.com
Visqueen seals success
membrane or external tanking, basements and substructures. It can be used straight from the tin, with no mixing or stirring. The liquid is easy to apply and the twin-coloured system Suitable for multiple applications it is fully compatible with Visqueen’s
www.visqueenbuilding.co.uk
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