NGB MEMBERS
trading modestly and realistically, aiming at winning more of the retail and DIY customer base who may not realise the breath of products that we hold here.”
“Merchanting is still very much a people business and most of our customers know our team and use their knowledge and expertise almost like a data resource,” says Otford’s Gullett. “But we also realise that more and more of our customers are using technology to access information and plan their purchase so we are making a major investment in our online presence to make it easier to use and more mobile device-friendly.”
Another way in which both companies are moving their business forward is buying into some of the industry’s biggest brands via NBG
BMJ June 2017
In keeping with NBG’s theme this year both businesses are rolling out a programme to build their brand in their locality with both merchants unveiling new corporate design, upgrading showrooms and investing in their online presence.”
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deals, he adds. “It’s important that we build our own brand locally and we do that via a variety of means charity campaign, but we also need to offer and promote the top industry brands which our customers demand. NBG deals help us do that and bring a sense of partnership and cooperation with it to promote both brands – merchant and supplier.”
At Chandler 2017 will see a series of trade days at the Chelmsford branch, supporting brands such as Knauf Insulation, Bradstone, Arbor Forrest, Millboard and Keystone Lintels. Chandler says: “We are keen to be a one-stop shop for various products, and working with key brand suppliers such as Crystal Windows help us to achieve that brand leader status”
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