IT
Heat Merchants g o mobile to their CORE A muti-channel solution is providing the way forward for an Irish plumbers merchant.
H software.
facilitates an online portal for trade customers and a mobile solution that
COREretail has been implemented across the forty branches, head of-
immediate pick-up or delivery.
Management uses the system for dig- ging down into detail and generating reports, relayed through dashboards with key performance indicators that let them monitor the business and iden- tify opportunities for improvement. The smartphone application enables engineers to check for stock availability by location, identify the closest delivery points and then place the order. The gas company also has seamless access to the main Heat Merchants database
eat Merchants has taken on COREretail,
from CORE Technology, a multi-channel solution to consolidate its business
via an online portal, enabling its back
by each contracted service engineer and put in new requests.
Taking retail businesses online is a central tenet of the CORE proposition, facilitating access to the same infor- mation from a mobile phone, tablet or laptop. It can be something as straight- forward as online access to a trade account to view recent purchases, or a business and delivering the same ex- perience a customer would get if they visited a store.
For Alan Hogan, managing director of Heat Merchants, the online order- ing was a key selling point. “It was designed to allow our customers to check availability of products or vital spare parts in any of our branches and reserve it for collection from their mobile phone, any time, any place,” he explained. “Our customers can plan their work schedule and rest assured
that the parts they need for the job are ready and waiting for them, saving them time and money.”
The system is designed to provide a seamless multi-channel experience, whether it’s in-store, online via a tab-
sales reps. A full accounts package, it also enables point-of-sale, online shop- ping, mobile commerce, loyalty cards, gift cards, handheld stock manage-
CRM, and management dashboard reporting.
Mairead Cosgrove GM of CORE Tech said: ‘We are investing heavily in the next generation of retail innovation development which includes mobile. Many of our apps are in use in many of Ireland’s busiest retail establishments
these bring to our customers in terms of doing business faster, more effec- tively, more economically and with im- proved resource planning capability.”
Fully integrated ERP software specifically designed for Stockists, Distributors, Wholesalers, Merchants and Manufacturers
tegr Distribut ors
1. Collec t customer signatures 2. Use as
natur
promotional tool 3. Live order formorm 4. Low cost
“halved the amount of paperwork “h ve
ed the amount of paperwo ounter”
ed the amount of p on the counter
Alfred Dunham & S Alfred Dunham & Sons
www..merlinbusinesssoftwar tw e specifically designed for Stock
Call us on 01246 457150 wwwmerlinbusinesssof
, Mer
erlins Trade Counter Signature Capture Application for Andr
Merlin’’s
ts and Manufac ount
e Application ffo na tur or Android™
ar
e..comco m
BMJ June 2017
35
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