BUILDING CHEMICALS, ADHESIVES & SEALANTS Benefiting from brand builders Bene
Suppliers invest many thousands of pounds into supporting their new ments can complemen
pr oducts. These investments can complement builders mer own marketing to the benefit of both sides.
The adhesive market has evolved over the years and brands continue to launch top of the range products
and durability. In most adhesive sub-categories own label products are in decline which suggests that consumers are willing to invest in more premium products to tackle the job at hand.
that has spent many years investing in building up the brand name and recognition of its products. He says
Simon Damp is managing director
tradesperson. The quality and ease of use of the new products encourage
he says.
Dunlop’ s Interior Filler
Formulated for use with natural stone Format & Natural Stone Adhesive is a pourable thick bed adhesive that can be used inside and out.
a layer of adhesive can be applied up to 25mm thick. Because it can be used
tiles/slabs of uneven thickness and
surface.
in grey and and available
after three can be grouted meaning tiles white it is
dunloptrade. www. hours.
com 40
“We are seeing retailers embrace such as MS
Polymers like the Gorilla Grab
replacing older glues in-store. we continually strive to deliver what our
and we closely monitor trends and developments in the market. We combine this market intelligence with innovative advances in technology and rigorous testing. This enables Gorilla
can lead to additional sales for the retailer. “
New GRIPFILL XTRA
EVO-STIK’s GRIPFILL XTRA is a high grip adhesive that will stick to almost all building surfaces with no need for pinning. XTRA
has been specially
that grows stronger over time. It can be used indoors and outdoors with gap
formulated to prevent
that accommodate
and is resistant to both water and
www.bostik.co.uk 70oC.
Gorilla Glue has invested heavily in digital advertising and social media. “This activity has resulted in increased delivered an upturn in sales for the stocist. As well as driving awareness advertising campaigns show how new products can be used to give
Bond It squeezes sales
Bond It’s Squeezies range sees four of its handy sized plastic tubes. The tubes enabling the product contained to be applied without the need for any form of maing them ideally suited for sealing
Squeezies range are resealable thanks to the use of a screw
are Bond It Saves Squeezies range covered by the The four products cap.
Bath & Kitchen
temperatures of up to
www.bond-it. Window Sealant. Bond It Door & Filler Again and
co.uk June 2017 BMJ
nt builders merchants’
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