RISING STARS
THE ONES TO FOLLOW: PART 1 LAUREN BEARDSLEY
MANAGER’S VIEW
Lauren Beardsley began her career with RGB in November 2015. She made it her mission to produce and launch a new online presence with a new website and social media platforms. It is down to Lauren that we have a good mix of humour and fact within our posts and status updates. She is responsible for the timely updates on the various platforms and understands wholly the customer service experience, emulated across the branch network. The RGB brand has increased significantly due to her talent and commitment. Lauren is fully immersed in a number of digital marketing initiatives, and avidly contributes ideas and thoughts to those within the Working Party. Lauren also leads our “Social Media Champions” which encourages our branch network to get involved with Twitter and Facebook in an organised way.
Job title: Digital Marketing Executive Company: RGB Building Supplies
What’s your role?
My role is to maintain and develop the company websites, manage the social media accounts for the company brands, write content and implement search engine optimisation, organise wider campaigns to support events and PR, and work with suppliers to market their products.
How did you get into this industry? After leaving university, while finding my feet, I worked for both an internal marketing team and an agency which focused on digital. I saw the job become available at RGB and knew I wanted to work for a local and reputable business, so joined the company as Brand Assistant, to provide support to the Brand Manager.
What might a typical day for you at work be? On a typical day I will be scheduling and responding to social media posts, updating the websites for our brands, and planning future campaigns.
What were you doing at work last week? Last week involved a lot of content writing, as we are working on an exciting project, which will see RGB introduce an e-commerce website in 2019.
What are your big challenges in this role? Getting people to believe that I’m not just sat on Facebook all day… (Just kidding!) If I’m honest, it has been a bit of a challenge to get people to realise the worth of digital marketing, and prove that our customer base is starting to engage with us in this way. However, RGB have been very supportive of this, and it has been rewarding to be able to implement new initiatives and see positive results.
What do you love about your role? It’s ever-changing and no day is the same. You really have to keep up to date with what’s happening in the digital marketing world as it changes very quickly. The variety and large number of products supplied by RGB also means that my knowledge of building materials is continually developing.
Rising Stars is sponsored by H+H UK
H+H is the only company in the UK to concentrate exclusively on the manufacture of aircrete products. Our focus is the development of products and systems to provide high performance buildings guaranteed to
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last several lifetimes. Our vision: To be recognised as a market leader and preferred supplier of innovative, sustainable and cost-effective aircrete building solutions. Our mission: To supply value added aircrete solutions
www.buildersmerchantsjournal.net January 2019
What do you think has been your biggest achievement so far in your role?
I’d like to think that becoming the first digital marketing executive at RGB is quite an achievement, as I feel I played a part in helping the business discover the need for digital marketing in the modern world.
What would you like to achieve next? I am studying for a CIM Digital Diploma in Professional Marketing (Level 6) so I am currently working towards passing that.
What advice would you give someone new to this industry?
Don’t be afraid to ask questions. If like me you are from a background which is completely different to the industry, then asking questions will enable you to find out more. It seems really straight forward, but I can assure you that even though it may be scary, everyone will be more than happy to help.
What would you say to someone who might be thinking about a career/getting a job on the merchant industry?
Just go for it! I think people often view builders merchants as a potentially unexciting industry, but I can hand on heart say that it has been the most enjoyable sector I have worked in. Everyone is down to earth and supportive and you learn something new every day!
What are the changes you foresee the industry making in order to survive the future? It’s been really interesting to watch builders merchants start to invest in e-commerce and also to begin to have conversations with tradespeople online. The more we can make things easier for tradespeople on the go, while still maintaining those important relationships, the more we can enhance our rapport with consumers. While face-to-face communication will always be key for builders merchants, by allowing customers to access their accounts online, or find information on the latest products/methods in a blog, they can access useful resources at a time which is convenient for them. BMJ
BMJ talks to the Rising Stars of the
industry.Those individuals whose managers have pinpointed as regularly going above and beyond.
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