SEALANTS & ADHESIVES
of product that tradespeople have come to expect from the Sika brand.
“With these new branded product ranges, we have achieved a great balance of ensuring plenty of choice and making decision making simple and stress-free – no more confusion from endless options, just the right choices for the trade.
“We’re also seeing the want for clear, easy, to understand packaging as well, which is essential to help tradespeople make quick, confident decisions within the merchant.”
Getting the word out Sealants have often been seen as an add-on sale, but, according to Sika, merchants are now starting to see the value sealants can bring to their margins and transaction values. “Merchants know the market, but with technical products and changing regulations, staying up to date matters. That’s why Sika provides training, information, and hands-on guidance to keep the merchants up to date and confident with the advice they are given” explains Hughes
“We also launched our new ‘Bring It On Campaign’ earlier this year, giving our merchant customers a platform to invite the trade to use Sika products to tackle any project that comes their way. “
The campaign has been extended into merchant branches with a range of different POS promotional items to help merchants build visually engaging in-store displays, supported with marketing collateral, technical advice and touring roadshows to support their direct customers.
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Hughes continues; “We have an applications team, former tradespeople that are highly trained on the products, who support the merchant branches with staff training, customer trade days, roadshows, and live product demonstrations to add real value and face to face support alongside our external sales team.
“In addition to that, we also have our in-house technical support team, available Monday to Friday, who can be reached by phone or email, and they provide quick reliable advice not just to our merchant partners,
but also to the end users actually using the products.
“We always put the customer first, and everything we do from product development to technical support is designed to help our merchant partners succeed and build trust with their customers.
“Sika has always stood for quality, reliability, and innovation” He says.”We are always looking to evolve and improve our offer, and are dedicated to providing high quality products, expert advice, and long-term support to help our merchant partners grow.” BMJ
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