TIMBER
better, with shorter transport distances, reduced carbon emissions and faster delivery. While these can be valid benefits, local sourcing also presents challenges: limited supply, higher costs, and less innovation. Brown says that, when it comes to sustainable timber, the reality is far more nuanced than “local good, global bad”. One key sourcing region for sustainable timber is China. “In our experience, global sourcing can still match or even exceed the environmental and ethical standards typically associated with sourcing from Europe. And on top of that, it can deliver other benefits,” he says. “With careful planning, international supply chains can be just as environmentally responsible as local ones. For example,
European imports often rely on smaller road shipments, which can be less efficient and more frequent, burning a large quantity of fuel. When it comes to shipments from China, these are usually sent in by sea, making it one of the most fuel-efficient modes of transportation.”
He adds that, of course, for many builders, price remains the biggest issue, with the misconception that sustainable materials always come at a higher cost. Often in housebuilding, every penny counts, and many clients will not pay a premium for ethically sourced timber.
“However, the reality is that locally sourced materials are often at a higher price point due to coming from smaller-scale operations,
resulting in higher per-unit costs. One of the benefits of a supply chain involving major international mills is economies of scale. Mills where throughput is high production costs are low, and quality is maintained. Also, China has advanced shipping networks, helping minimise transportation costs.
“By sourcing globally, builders’ merchants can provide truly sustainable timber, within budget and without compromising on quality.”
Become an influencer He says that the popularity of platforms like Instagram and TikTok has meant that often the word “influencer” is used as a derogatory term, adding that, timber is a perfect example of how influencer can be a force for good. “Merchants are micro-influencers. They are uniquely positioned to guide their construction clients toward the verified, high-quality timber products they increasingly need. The growing importance of ethically sourced timber creates a new role for forward-thinking builders’ merchants in driving sustainability across the construction supply chain. Plus, it’s a great opportunity to differentiate in a competitive market while promoting environmentally responsible practices.”
Brown explains that strategic partnerships across the timber supply chain will be essential to meeting rising sustainability standards. Merchants should seek suppliers with established traceability and compliance credentials.
He says: “As the Government commits to build 1.5 million homes and slash the UK’s emissions by half by 2030, timber use is going to grow fast. Builders’ merchants are perfectly placed to help ensure both those targets are met through sustainable, ethically sourced timber.” BMJ
December 2025
www.buildersmerchantsjournal.net 27
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