SEALANTS & ADHESIVES
KEEP IT SIMPLE, SEALANTS
Oliver Stanley investigates how manufacturers are moving to simplify their sealant and adhesive offerings, for a more informed market.
B
usy trade people want products that make their work easier. Whether that be more versatile product like the two in one Sika Stixall, or products like Sikabond PVA+ that can be used as a bonding agent, primer, sealer or admixture.
Simple solutions
Tradespeople are working in environments where convenience, speed and reliability are critical. So they don’t want to have to return to the merchant because the van’s full of sealant when all they need is adhesive. Michael Hughes, Sika’s head of sales for independents, says; “Gone are the days where
you had a product for every job, it is about offering versatile products that can be used in a variety of applications rather than one product for every job.
“This means a consolidated product offer, with the same standards and quality, in order to make sure that the products we are offering are what the customer needs today.” With a large portion of the groups sealant and adhesive products still distributed under the Everbuild brand, Sika is in the process of transitioning everything to the Sika brand, which it aims to complete by the end of 2026. “We’re right in the middle of a major brand transition which is currently a big area
December 2025
www.buildersmerchantsjournal.net
of focus for both our marketing and sales departments” Hughes continues “It’s about reviewing what we do and making sure that the products that we offer have a purpose for the current market. This includes simplifying and consolidating our sealant range to make it easier for the customers to choose the right products.
“Some exciting new ranges have been launched into the market this year, including SikaSeal caulks and SikaSeal Construction Silicones, with more of the sealants range to follow next year.
“They all have fresh packaging, improved clarity and obviously come with the quality
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