WORKWEAR


the scheme. I’m passionate about recycling and making others aware of the huge benefits not only to our immediate business but to our communities too. 350,000 tonnes of textiles are sent to landfill each year, and we’re delighted that Forterra do not need to contribute to that figure.”


Taylor has been championing the programme and encouraging the workers to get involved. The scheme has enabled the 240 workers on site to swap old uniform for new, with the old being sent for recycling, including work boots. “There are also localised bins round site, placed at convenient and visible locations, that workers can use to recycle used gloves and masks,” she comments. “Bins are sorted once a week, with two 1200L bins, supplied by Avena, filled every eight weeks.


what the range offers often comes down to good Point of Sale materials. Poulson explains: “Expertly crafted POS displays, signs and banners will grab a customer’s attention and build brand recognition. They will also spotlight promotions and special products and should directly steer consumer buying behaviour and bolster sales. It’s worth choosing manufacturers who actively engage with merchants to gain insights into your specific market and clientele so you can work together to fine-tune both product presentation and sales strategy.


Keep talking


“Carhartt for instance, always engages in meaningful conversations with our stockists, delving into your local market dynamics and understanding your customer base. We carefully analyse the spatial layout within the branch, identifying the most advantageous positions for our displays to maximise both their visual appeal and sales potential and the Visual Merchandise Team then brings the in- store concept to life.”


As part of its ongoing mission to achieve net-zero business practices, heavyside building products supplier Forterra has celebrated its efforts to recycle PPE in the last year. The firm first teamed up with textiles disposal company Avena in August 2022 to develop a workwear recycling programme across its UK sites. Kings Dyke brickworks in Peterborough has seen an especially impressive 90% clothing and 70% gloves and masks returned to be recycled.


Carrie Taylor, materials controller at Forterra’s Kings Dyke Brickworks, says: “It’s been fantastic to see everyone so eager to get on board with


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“As well as current uniform being recycled, workers have been encouraged to bring in old PPE that they may have accumulated over the years.”


Forterra is looking to build on this success by raising more awareness at its sites through


Hultafors carries on


Hultafors has unveiled a whole range of tool carriers encompassing 10 new SKU offerings for the professional user. Building on the success of its hero Tool Bucket - the new collection offers solutions for every application. From a trolley tool bag, zippered tool bags, and electrician’s tool pouch and bag to two styles of backpack, every product in the range has been meticulously designed to ensure unmatched organisation, durability, and ergonomic comfort.


The Ergonomic Tool Carrier has a specially designed curved back, so users are far less prone to strains when


carrying their kit and can hold the carrier close to their body. An extra high handle also makes it easier to pick up with less need to bend down. The handle has a wide rubber covering that provides a comfortable grip along the whole length, making it more manageable and easier to balance an unevenly loaded bag.


Hultafors tool carriers are made from heavy-duty 1680D polyester fabric that is water-repellent, stain-resistant, and durable. This robust material is perfectly suited to cope with the harshest Nordic winters, and all large bags have been tested with a 60 kg static load to ensure they can withstand even the toughest conditions.


www.buildersmerchantsjournal.net August 2024


visual aids such as informative posters. Avena’s 0% landfill policy provides a sustainable end of life process for all textiles and PPE, and as the only company in the UK that offers shredding as an alternative to incineration and landfill.


The old uniforms and PPE are also recycled in the most effective way, this includes the material being reused, turned into insulation or made into chips for energy generation. BMJ


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